Hilton expands Korean portfolio with signing of 1,275‑room integrated resort hotel.
Hilton has announced the signing of an agreement between Hilton Hotels & Resorts and INSPIRE Entertainment Resort, a major leisure destination in Asia. Under the agreement, the property will operate as a Hilton Hotels & Resorts franchise, with INSPIRE Entertainment Resort continuing to manage the hotel.
South Korea remains a significant market for leisure and tourism in Asia, attracting both domestic and international visitors. The partnership will add a 1,275-room property to Hilton’s portfolio in the country, expanding the brand’s presence in one of Korea’s most active travel markets.
“This partnership highlights our unwavering commitment to expanding Hilton’s footprint across South Korea, while introducing our largest property in the Asia Pacific region. By uniting Hilton’s century-long legacy of exceptional hospitality with INSPIRE’s visionary destination, we are poised to redefine the guest experience—delivering unforgettable moments for both international travelers and local guests alike,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton.
“We are thrilled to partner with Hilton, a hospitality leader with global reputation and powerful loyalty ecosystem, which will enable INSPIRE to connect more deeply with travelers across Asia and beyond,” said Chen Si, president of INSPIRE Entertainment Resort. “This collaboration will mark a crucial milestone in INSPIRE’s journey to becoming a world-class entertainment destination, delivering extraordinary experiences that transcend borders and generations”.
“Hilton was one of the first international hotel brands to enter South Korea in 1983. For over 40 years, Hilton has set international hospitality standards for the country as well as contributing significantly to the growth of tourism. Our partnership with INSPIRE continues Hilton’s journey and momentum to provide unparalleled travel experiences for guests from South Korea and abroad,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton.
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