APPOINTMENT

 Brand USA has announced the appointment of Marion Certain as the new Trade Manager for Canada, effective March 1, 2026.

Marion Certain has been appointed as the new Trade Manager for Canada by Brand USA. Based in Toronto, she will work on strengthening relationships with Canadian travel advisors, tour operators, airlines, and key industry partners.

Marion brings extensive experience in the tourism industry, having worked across tour operations and destination marketing. She has previously worked with Worldia and held roles with Atout France in Australia & New Zealand and Bonjour Québec in France. In addition, Marion has significant experience training travel advisors.  She has worked with Brand USA for more than three years, where she supported trade development efforts in the French market.

Commenting on the appointment, Jackie Ennis, Vice President, Global Trade Development, said,  “Marion brings a strong combination of industry expertise, global experience, and a deep understanding of the travel trade. Her leadership will be key as we continue to expand our partnerships and drive visitation from Canada to the United States.”

Excited for her new role, Marion Certain said, “I am thrilled to carry on Brand USA’s presence in Canada, and I look forward to supporting and connecting with the travel industry across all provinces and territories. I look forward to working with both English- and French-speaking partners and advisors in their initiatives toward the United States.”