Alike launches AI travel platform to simplify trip planning and booking

AI travel platform connects inspiration, planning and booking in one place

Alike has introduced an updated version of Infinity, its travel platform designed to bring together inspiration, planning, booking and creator monetisation within a single interface. The platform aims to reduce the need for multiple apps, tabs and fragmented confirmations that many travellers currently rely on.

Built around the idea that travel decisions are influenced by people and shared experiences, Alike combines artificial intelligence with human input across different stages of a journey.

Ashish Sidhra, co-founder of Alike, said the platform focuses on turning travel ideas into practical plans while maintaining human support where needed. He noted that travel often begins with personal recommendations, such as a friend’s photo or a creator’s video, and the platform is designed to build on that starting point.

At the centre of the update is Eia, Alike’s AI travel assistant. It can take inputs from Instagram reels and YouTube videos and convert them into structured itineraries. Users can invite friends and family to contribute their preferences and collaborate on trip plans in real time.

Once an itinerary is finalised, travellers can book hotels, experiences, visas, eSIMs and transfers within the same platform. The system is designed to keep all trip-related services in one place.

Alike is also working on additional features for Eia. These include itinerary monitoring, reminders and support during disruptions, with the option to escalate issues to a human travel advisor when required.

After a trip, Eia will be able to organise travel photos into shareable albums. Travellers can also publish their itineraries in the platform’s Creator Studio and earn a commission when others book using their plans.

The update reflects a broader shift towards integrating travel discovery, planning and booking into a more connected experience.