ALIVAA Debuts in Madhya Pradesh

ALIVAA Signs Maharaja Kothi in Bandhavgarh

ALIVAA Hotels & Resorts has announced its expansion into Madhya Pradesh through the signing of Maharaja Kothi, Bandhavgarh, in collaboration with the HHR Group of Hotels and Resorts. This move marks the company’s entry into Central India’s wildlife tourism market, enhancing its portfolio in leisure destinations and adding Bandhavgarh to its growing list of properties.

Expanding into Wildlife Tourism

Located in Bandhavgarh, the property is surrounded by forests and wildlife landscapes for which the region is known. Once associated with the Maharajas of Rewa, Bandhavgarh is recognised for its natural surroundings, heritage and Bandhavgarh National Park, making it a popular destination for wildlife and nature-based travel.

The hotel aims to blend the area’s cultural heritage with contemporary hospitality, offering guests a stay that reflects the destination’s character.

Partnership with HHR Group

Akash Bhatia, Chief Executive Officer – Management & Franchise, ALIVAA Hotels & Resorts, said:

“Our entry into Madhya Pradesh through Bandhavgarh reflects our focus on expanding across key leisure destinations. Maharaja Kothi offers an opportunity to combine the region’s heritage with ALIVAA’s operational capabilities, technology-driven revenue management and guest-focused service.”

Vikramjit Singh, Chairman and Managing Director, ALIVAA Hotels & Resorts, added:

“Our partnership with HHR Group is built on shared hospitality values. Expanding into wildlife tourism is a natural step as we continue to grow across India’s leisure destinations. Maharaja Kothi will strengthen our presence in Central India.”

Pushpraj Singh, Owner, HHR Group of Hotels and Resorts, said:

“Bandhavgarh has deep historical and cultural significance, and our goal has always been to create a property that reflects the destination. Partnering with ALIVAA allows us to combine operational expertise with local heritage to offer guests an authentic hospitality experience.”

The signing signifies the company’s ongoing growth into leisure and wildlife locations throughout India, achieved through collaborations with regional hospitality groups.

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