Al Qimmah Hospitality and Marriott International Expand Partnership with Five New Hotel Projects in Saudi Arabia
Al Qimmah Hospitality and Marriott International have announced the signing of five new hotel projects in Saudi Arabia, reinforcing their ongoing collaboration and commitment to the Kingdom’s expanding tourism and hospitality sector. The agreement will add more than 2,700 hotel rooms across Jeddah, Makkah and Madinah, spanning four Marriott brands: JW Marriott, Four Points by Sheraton, Element Hotels and the debut of Four Points Flex by Sheraton in the Kingdom.
The announcement reflects continued investment aligned with Saudi Arabia’s tourism development goals, responding to rising demand for accommodation from domestic, regional and international travellers. The projects are expected to support a range of travel needs, including religious tourism, business travel and extended stays.
According to Al Qimmah Hospitality, the new developments build on its long-term strategy to strengthen hospitality infrastructure in key cities. Marriott International noted that the agreement also marks an important step in diversifying its brand presence in Saudi Arabia, particularly with the introduction of Four Points Flex by Sheraton, its midscale offering focused on efficient design and essential comforts.
Marriott International recently reached a milestone of 100 hotels open and in the pipeline across Saudi Arabia. The company has operated in the Kingdom for over four decades and currently manages 44 properties with more than 11,000 rooms across 13 brands.
The multi-deal agreement includes a mix of hotels and serviced apartments across several destinations:
JW Marriott Jeddah, The Apartments
Located on Jeddah Corniche Road, this development is planned to feature 356 studios and one-, two- and three-bedroom apartments, each with separate living areas and fully equipped kitchens. Designed to meet extended-stay demand, the project is expected to include multiple dining options, a fitness centre, swimming pool, children’s club and an executive boardroom. The apartments will be adjacent to the JW Marriott Hotel Jeddah, announced in 2024.Four Points by Sheraton Shesha, Makkah and Four Points by Sheraton Madinah King Fahd Road
Four Points by Sheraton Shesha, Makkah is expected to offer 1,030 rooms near Masjid Al Haram, while the Madinah King Fahd Road property is anticipated to include 800 rooms close to Masjid Al Nabawi. Both hotels are planned to feature the brand’s signature design approach, along with Grab & Go concepts, the Nitro Brew programme, dining venues, meeting facilities and fitness centres.Element Madinah Sultana Road
Aimed at both short- and long-term stays, Element Madinah Sultana Road is expected to feature 136 studios and apartments with in-room kitchens and spa-inspired bathrooms. Planned brand amenities include the Motion Fitness Centre, complimentary Rise breakfast and Restore Grab & Go options.Four Points Flex by Sheraton Madinah Hijrah Road
Marking the entry of Four Points Flex by Sheraton into Saudi Arabia, this 450-room hotel is planned for the Al Amariyah district of Madinah, with convenient access to the Prophet’s Mosque. The brand focuses on streamlined design and functional comfort, targeting value-conscious travellers in the midscale segment.
Together, these developments underscore the continued growth of Al Qimmah hospitality in Saudi Arabia and highlight the role of partnerships in expanding accommodation options across the Kingdom’s key travel destinations.
Dr. Abdulrazzaq BinDawood, Chairman of Al Qimmah Hospitality, commented: “We are proud to strengthen our collaboration with Marriott International through the addition of these five projects to our portfolio. Our continued investments in the Kingdom’s hospitality sector reflect our confidence in Saudi Arabia’s position as a leading tourism destination. These new hotels respond to the growing demand for accommodation and underscore our ongoing commitment to enhancing travel experiences for local, regional, and international travelers, further solidifying the Kingdom’s standing as a global tourism hub.”
“We look forward to building on our relationship with Al Qimmah Hospitality and BinDawood Investment and supporting Saudi Arabia’s ambitious tourism vision by delivering world-class hospitality experiences that celebrate the country’s rich culture and dynamic growth,” said Karim Cheltout, Senior Vice President – Development, Middle East & Africa, Marriott International. “While we continue to see opportunities to diversify our footprint across all segments, the signing of our first Four Points Flex by Sheraton marks an exciting milestone, and we see strong potential to further grow our midscale brands across the Kingdom.”
Leave a comment