AirAsia Media Launches Integrated Campaign Supporting Malaysia’s ASEAN Chairmanship 2025
AirAsia Media, the travel media division of Capital A, has launched a 360° integrated media campaign to support Malaysia’s role as Chair of ASEAN in 2025. This initiative is part of the efforts by the ASEAN-Malaysia National Secretariat at the Ministry of Foreign Affairs to highlight Malaysia’s leadership during its chairmanship.
The campaign prominently features the ASEAN Chairmanship logo across AirAsia’s travel ecosystem. This includes the design of aircraft liveries, placements in the AirAsia MOVE duty-free catalogue, digital banners on the MOVE app and website, car wraps for AirAsia Ride, in-car tablet advertisements, engagement with key opinion leaders (KOLs), and various other touchpoints. The goal of the campaign is to raise widespread awareness of Malaysia’s chairmanship, focusing on themes of inclusivity and sustainability.
The 47th ASEAN Summit in October will attract delegates and visitors to Kuala Lumpur. This campaign represents a unified effort to convey Malaysia’s message of regional cooperation and its dedication to ASEAN’s objectives.
Mahek Shah, Head of AirAsia Media, said, “Our goal was to create a truly immersive campaign that touches every point of the travel journey. From the sky with our iconic aircraft liveries to the ground with AirAsia Ride, we are creating millions of high-impact impressions.
“This partnership showcases AirAsia Media’s unique ability to deliver comprehensive, multi-platform integrated online to offline (O2O) campaigns that build meaningful connections and drive awareness across Southeast Asia and beyond.”
About AirAsia Media
AirAsia Media is the travel media division of Capital A. It connects brands with travellers through advertising assets such as aircraft branding, in-flight activations, digital platforms like the AirAsia MOVE app and website, AirAsia Ride and sponsored travel content.
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