Hilton Reports 6.7% Net Unit Growth in 2025, Pipeline Reaches 520,000 Rooms

Hilton Reports 6.7% Net Unit Growth in 2025, Pipeline Reaches Over 520,000 Rooms

Hilton continued its portfolio expansion in 2025, adding nearly 800 hotels and close to 100,000 rooms worldwide. This resulted in full-year net unit growth of 6.7%, supported by continued owner interest, conversion activity, and demand across multiple brand segments.

Development momentum remained strong throughout the year, with Hilton signing more than 1,000 new hotels, representing almost 140,000 rooms. As of year-end 2025, the company had more than 3,700 hotels under development, totalling over 520,000 rooms globally.

Construction activity also increased, with work starting on nearly 100,000 rooms during the year. Approximately one in five hotel rooms currently under construction worldwide is planned to join the Hilton system, reflecting the scale of its development pipeline.

Commenting on the performance, Chris Nassetta, President and Chief Executive Officer of Hilton, said the company’s growth reflects ongoing collaboration with owners and continued expansion into new destinations. He added that Hilton plans to introduce additional brands in 2026 and expects net unit growth of 6–7% in the coming year.

During 2025, Hilton introduced two new brands: Apartment Collection by Hilton and Outset Collection by Hilton. Apartment Collection by Hilton establishes a new lodging category within the company’s collection brands, focusing on furnished apartment-style accommodation. The category builds on Hilton’s existing inventory of approximately 10,000 apartment-style units and includes plans to add up to 3,000 additional units through a partnership with Placemakr. Bookings are expected to begin in the first half of 2026.

Outset Collection by Hilton, launched in October, is positioned as a conversion-focused brand for independent hotels. More than 60 Outset Collection properties are already under development, with long-term growth potential across the United States and Canada. Conversions accounted for nearly 40% of Hilton’s hotel openings in 2025, reflecting owner interest in joining the Hilton system from both independent and other branded hotels.

Hilton continued to expand its luxury and lifestyle presence, including the reopening of Waldorf Astoria New York, the debut of Waldorf Astoria properties in Finland, Japan, and Costa Rica, and new signings under the NoMad Hotels brand in Detroit and Singapore. Lifestyle brands also entered new markets, including the first Canopy by Hilton hotel in South Africa and the first Curio Collection by Hilton property in Thailand.

By the end of 2025, Hilton surpassed 9,000 operating hotels globally and expanded its footprint to 143 countries and territories, including new market entries such as Rwanda and Pakistan.

Christian Charnaux, Executive Vice President and Chief Development Officer at Hilton, said owner interest remains strong, as reflected in the company’s development pipeline and share of rooms under construction worldwide.

In 2025, Hilton welcomed more than 233 million guests across its portfolio and surpassed the milestone of serving 4 billion guests globally since its founding. The company stated that continued brand diversification, geographic expansion, and development activity position it for further portfolio growth in the years ahead.