W Hotels Debuts in Brazil with the Unveiling of W São Paulo

Unveiling W São Paulo

W São Paulo and W Residences São Paulo, part of Marriott Bonvoy’s portfolio, have officially opened as the brand’s first property in Brazil. Situated in a skyscraper on Rua Funchal in São Paulo’s southern business district, the hotel boasts views of the Pinheiros River and the city skyline.

“As we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is immersing itself in the energy of one of the world’s most dynamic cities,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels.

“W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand’s commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination.”

W São Paulo features cutting-edge architecture and modern design. Its 179 rooms, starting on the 25th floor, include 16 suites and offer city centre views. The hotel boasts the brand’s signature AWAY Spa, FIT gym, and WET Deck, complete with an outdoor pool. It also has two restaurants, three bars, and five event spaces, including the expansive Great Room, which covers 400m². Additionally, an ornate walkway bridges Rua Funchal to Rua Helena, seamlessly allowing guests to engage with the city at their fingertips.

W São Paulo introduces a curated selection of dynamic programs focused on music, gastronomy, and wellness. Guests can enjoy tailored experiences like the Sunset Ritual at the WET Deck, Stretching Bossa Nova at FIT, wine tastings at BAIO restaurant, and rejuvenating sessions at the AWAY Spa.

A Bold Blend of Modern Design and Local Flair

W São Paulo is a striking fusion of contemporary design and local authenticity. Built on the iconic Teatro Via Funchal site, the hotel’s design is a collaboration between Aflalo/Gasperini Arquitetos, with landscaping from Benedito Abbud and interiors by Nini de Andrade Silva. W São Paulo celebrates Brazilian modernist architecture with angular lines, sinuous curves, and a vivid colour palette with shades of greens, blues, metallics, and golden tones. With unique design pieces, rich textures, and organic materials like Brazilian stone and wood, the hotel creates a playful yet sophisticated environment that captures the city’s cultural essence, offering guests a seamless fusion of modern luxury and local heritage.

Global Flavors, Local Ingredients, Unforgettable Dining

The hotel features three exceptional dining experiences, each offering its unique atmosphere. L40 Cozinha de Latitude, located on the 40th floor, presents stunning panoramic city views and invites guests to embark on a global culinary journey. Drawing inspiration from the 40^th Latitude, the restaurant celebrates the gastronomic traditions of the 16 regions, including Portugal, Spain, Italy, Greece, China, Japan, and the United States, while seamlessly infusing Brazilian ingredients and culinary techniques. Led by Executive Chef Thomaz Leão, the restaurant masterfully combines local flavours with international influences.

Baio Cozinha Sulista, the restaurant and bar on the 23rd floor, offers an innovative take on Southern Brazilian cuisines crafted by Chef Tuca Mezzomo. The menu honours the region’s rich culinary traditions while preparing the dishes with a fresh, contemporary twist, highlighting both seasonality and local ingredients.  Meanwhile, Yōso Bar and Café, located in the Living Room on the 24th floor, offers an immersive experience that culminates in Japanese mixology. The bar creates an authentic and sophisticated atmosphere using unexpected ingredients, blending tradition with modern flair.

Revitalize and Rebalance

Perched on the 39th floor, the AWAY Spa offers a serene retreat with exclusive treatments crafted with Brazilian ingredients to provide personalized, transformative spa experiences. Drawing inspiration from Brazil’s diverse biomes, the tailored treatments named after regions in Brazil, including Amazon, Caatinga, and Pampas Gaúchos, are thoughtfully curated to awaken the senses and deliver an immersive wellness journey. The treatments include native Brazilian ingredients, including açaí, bacuri, buriti, umbu, and butiá. The spa’s sustainable amenities, crafted by Feito Brasil, further elevate the experience with their all-natural ingredients. The spa provides a sanctuary for relaxation with three luxurious treatment rooms, including a couple’s suite and an exclusive bar. For those seeking high-energy wellness, FIT offers high-intensity workouts and boot camps with cutting-edge TechnoGym equipment, perfectly embodying the brand’s energetic and social approach to wellness.

W Residences São Paulo

The property also boasts 216 W Residences, available from the second to the twenty-second floor, in five distinct categories ranging from 53 to 102 m². Residents can enjoy various amenities, including an indoor swimming pool, two saunas, a serene relaxation area, the brand’s signature FIT gym, a co-working space, and an event hall.

“W São Paulo was thoughtfully conceived from the ground up, tailor-made for the vibrant energy of this spirited metropolis,” says Idu Ribeiro, General Manager, W São Paulo.

“We are committed to curating innovative experiences that align with the city’s pulse, seamlessly integrating local culture, music, gastronomy, and wellness into our offerings. This is complemented by our signature Whatever/Whenever service, which remains a hallmark of W Hotels.”