APPOINTMENT

Virgin Hotels Collection Appoints Joe Margison as Chief Executive Officer

Virgin Hotels Collection has appointed Joe Margison as Chief Executive Officer, following his tenure as Interim CEO since October 2025.

Margison has been leading the organisation on an interim basis and will now continue in the role as the company advances its business strategy and development plans across its portfolio.

Margison brings more than 25 years of experience across investment, finance, real estate, and branded businesses. He has been with Virgin Group since 2015 and previously served as Chief Commercial Officer. His experience includes work in investment strategy, commercial development, and brand-led business operations.

Before joining Virgin Group, he worked with the New Zealand Superannuation Fund, focusing on private equity, credit, and real estate investments. He began his career at Ernst & Young and is a Chartered Accountant.

“Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead,” Margison said in the statement announcing his appointment. “Virgin Hotels and Virgin Limited Edition are distinct brands united by the same Virgin spirit—brilliant people, service with real warmth and character and experiences guests remember long after they leave. We have a strong foundation and a significant opportunity ahead. I’m excited to lead the business through its next chapter of growth.”

“Joe’s appointment as chief executive officer reflects the leadership he has shown since stepping into the role,” added Peter Norris, chair of Virgin Hotels Collection. “He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality. We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”

Virgin Hotels Collection brings together Virgin Hotels and Virgin Limited Edition under the Virgin Group. The portfolio currently includes 16 properties across the United States, the Caribbean, Africa, and Europe. The company also has projects in development, including Virgin Hotels Atlanta at Centennial Yards and a Virgin Limited Edition property in Marrakech, both scheduled to open in 2027.

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