TAT Expands ‘Feel All the Feelings’ Campaign with LISA Across Thailand
The Tourism Authority of Thailand (TAT) is continuing its “Amazing Thailand: feel all the feelings” campaign following the launch of its television commercial in late January, featuring Lalisa “LISA” Manobal as the Amazing Thailand Ambassador.
Building on the campaign, TAT has introduced the “Following LISA’s Footsteps” initiative, inviting the public to spot and share locations where campaign visuals featuring LISA appear across Thailand. The activity encourages people to explore how Thailand is presented through different media installations nationwide.
The campaign centres on the question, “What does Thailand feel like?” and highlights a range of travel experiences — from relaxation and spiritual reflection to cultural discovery and everyday moments across the country’s destinations.
As part of the expanded visibility, BTS Skytrain carriages on the Dark and Light Green Lines have been wrapped with campaign visuals. The trains, operating until May 2026, feature both exterior and interior branding, showcasing imagery linked to the campaign. The route covers nine stations: Siam (upper and lower platforms), Phaya Thai, Victory Monument, Chit Lom, On Nut, Chong Nonsi, Sala Daeng, Asok and Phrom Phong.
The campaign is also being displayed across MRT stations and major traffic points in Bangkok and nearby areas. These include Narong Interchange, the Air Traveller Gateway on the M7 Motorway, lightbox displays at Don Mueang International Airport, and digital screens at Suvarnabhumi Airport and other airports nationwide.
Additional placements include Makkasan Lake, Bravo BKK Rama 9, Exchange Tower at Asok, Ploenchit Interchange, the Sathorn–Saint Louis area, Rama 4 Road, Chartered Square Building at Sathorn–Surasak, multiple expressways, Don Muang Tollway, SO/ Bangkok, and Hua Lamphong Intersection.
Beyond Bangkok, the campaign extends to regional hubs such as Central Phuket Junction in Phuket, Phosi Junction in Udon Thani, Bor Khor Sor intersection in Chonburi, Chiang Mai Superhighway, and the Clock Tower roundabout in Lampang. The TV commercial is also screened before movie showings at selected Major Cineplex theatres, Central Embassy and ICONSIAM.
TAT is inviting residents and visitors to photograph campaign displays featuring LISA and share their thoughts on what Thailand feels like to them, highlighting personal connections and travel experiences across the country.
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