Radisson Hotel Group Expands Africa Portfolio Beyond 100 Hotels

Growth strategy focuses on key markets and conversions across the continent

Radisson Hotel Group has expanded its presence in Africa to more than 100 hotels in operation and under development, reflecting continued progress in its regional growth plans.

The group is growing its portfolio through a combination of new developments and conversions. Radisson Blu continues to hold a strong presence, while the Radisson brand is expanding through conversion-led projects and a steady pipeline.

Pipeline activity and new market entries

Over the past 12 months, the company has signed more than 15 hotels, representing around 2,500 rooms. This includes market entries in the Democratic Republic of the Congo and Zimbabwe, alongside ongoing development in Morocco and Nigeria.

These additions align with the group’s focus on strengthening its footprint in key markets while entering new destinations across the continent.

Focus on Nigeria and South Africa

Nigeria remains a core market, with 13 hotels either operational or in development. Abuja continues to see activity, with several projects contributing to future supply.

In South Africa, development is centred on Cape Town, alongside secondary cities such as Durban and Pretoria. The group is also exploring opportunities in leisure destinations, including Kruger National Park, Sun City and the Garden Route, reflecting demand for nature-based travel.

Conversions support expansion pace

Conversions continue to play an important role in the company’s expansion strategy. Over the past five years, more than 15 properties, totalling close to 3,000 rooms, have joined the portfolio through conversions.

This approach supports faster market entry while maintaining brand standards and aligning with owner requirements.

Range of developments across Africa

Recent signings reflect a mix of city hotels, resort destinations and serviced apartments. These include projects in Kinshasa and Lubumbashi, in the Democratic Republic of the Congo; Lagos and Yenagoa, in Nigeria; Casablanca and Marrakech, in Morocco; and Victoria Falls, in Zimbabwe.

The pipeline also includes resort and extended-stay formats, indicating a broader approach to meeting demand across both business and leisure segments.

Outlook for regional growth

With a presence across more than 30 African countries, Radisson Hotel Group continues to expand through a mix of focus markets and selective entry into new destinations.

The current pipeline reflects a balance between new developments and conversions, with activity across urban centres and resort locations.