Minor Hotels Names New GM for NH Bangkok

Minor Hotels will rebrand Boulevard Hotel Bangkok to NH Bangkok Sukhumvit Boulevard, utilizing Arunkong's expertise in repositioning and pre-opening for seamless execution.

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By Priyal Dutta
New Update
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The rebranding of Boulevard Hotel Bangkok to NH Bangkok Sukhumvit Boulevard will be complete by 4Q2024.

APPOINTMENT

According to a statement from Minor Hotels, the first NH Hotels & Resorts property in Bangkok, the NH Bangkok Sukhumvit Boulevard, has appointed Naowarat Arunkong as its general manager. Boulevard Hotel Bangkok will smoothly transition to NH Bangkok Sukhumvit Boulevard thanks to Arunkong's expertise in hotel pre-opening, rebranding, and repositioning as Minor Hotels develops the brand outside Europe and the Americas.

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Naowarat Arunkong, General Manager, NH Bangkok Sukhumvit Boulevard

Naowarat Arunkong joins her new position with a wealth of expertise. Since 1999, she has worked for Minor Hotels; most recently, she was the Cluster General Manager of the Avani+ and Anantara Hua Hin Resorts. Before that, from 2016 to 2018, she effectively oversaw two more hotel clusters: Anantara and Oaks Bangkok Sathorn Hotels and Avani Khon Kaen Hotel & Convention Centre, and Avani Sukhumvit Bangkok Hotel and Avani Khon Kaen Hotel & Convention Centre, from 2018 to 2020. Her career with Minor Hotels started in 1999 when she worked as Front Office Manager at the Bangkok Marriott Resort & Spa, which Minor Hotels operates. She subsequently advanced to the role of Rooms Division Manager. Arunkong holds a Master’s in Business Management and a Bachelor’s in Liberal Arts from Kasem Bundit University in Thailand.

STATEMENTS

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Puneet Dhawan, Head of Asia for Minor Hotels

“The introduction of the upscale NH brand to Bangkok is a significant milestone for Minor Hotels, and there is no one better suited to lead this endeavour than Naowarat, one of our most seasoned leaders,” stated Puneet Dhawan, Head of Asia for Minor Hotels.  “I am confident that under her guidance, NH Bangkok Sukhumvit Boulevard will deliver NH’s signature hospitality that focuses on value for money, excellent connectivity and service with a human touch.”

“Bangkok holds a special place in my heart, and returning here to lead the rebranding of this exceptional property is truly a dream come true,” said Naowarat Arunkong. "As we finalise renovations of the guestrooms and public spaces, my focus will be on training the team to uphold Minor Hotels’ high standards and building ties with the local community.”

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