Love & Cheesecake Introduces Scoopable Cheesecake Format with SCOOPS
Mumbai- and Pune-based dessert brand Love & Cheesecake has introduced a new product format called SCOOPS, described as India’s first scoopable cheesecake. The concept reinterprets traditional cheesecake into a lighter, scoopable dessert designed for more casual and spontaneous consumption.
SCOOPS is served in a biscoff-based edible bowl, replacing the conventional sliced presentation with a format intended to be easier to eat and share. The product is positioned to retain the familiar taste and richness associated with cheesecake, while offering a softer texture and a less formal eating experience. The biscoff bowl adds a contrasting crunch, balancing the creamy base.
With SCOOPS, we wanted to reimagine cheesecake, a dessert that’s deeply loved, and make it feel new again. Today’s diners are looking for indulgence that feels fresh, fun and effortless, and SCOOPS brings exactly that energy to the table. It’s playful, light, and adds joy to even the smallest moments. At Love & Cheesecake, we’ve always believed that dessert is an emotion, not an occasion. SCOOPS makes that emotion more spontaneous, more creative and far more personal,” says Ruchyeta Bhatia, Co-founder, Love & Cheesecake.
“Cheesecake has always been close to our hearts, but we wanted to reimagine it in a format that feels more dynamic and expressive. SCOOPS allowed us to innovate while staying true to our philosophy of honest, handcrafted indulgence. Every flavour, every biscoff bowl and every creamy scoop is prepared with the same care we bring to all our desserts. The idea was to create something indulgent yet airy, something that sparks curiosity while retaining the comfort people love. SCOOPS is our tribute to creativity, craftsmanship and the simple joy of great dessert,” adds Chef Amit Sharma, Head Chef & Co-founder, Love & Cheesecake.
The SCOOPS range includes more than 70 flavours, spanning traditional options such as Belgian Dark Chocolate and Fresh Strawberry, alongside combinations like Avocado, Burnt Orange & Honey, Fig & Walnut, and Pistachio & Raspberry. Playful flavours such as Bubblegum and Ferrero Rocher are also part of the lineup, allowing customers to choose based on preference and mood.
Love & Cheesecake has positioned SCOOPS as an addition to its existing dessert offerings rather than a replacement for traditional cheesecake, extending how and when the product can be enjoyed.
SCOOPS is available at all Love & Cheesecake outlets in Mumbai and Pune, with prices starting at INR 250.
Locations: Love & Cheesecake outlets, Mumbai and Pune
Price: INR 250 onwards
Instagram: @loveandcheesecakeofficial
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