To attract more Indian travellers to the country, Jordan Tourism Board launched a new brand film on YouTube and Instagram. The video highlights the exquisite tourist spots in the country.
The video calls out Indian tourists and invites them to the nation to explore the country’s “heritage, hospitality, wellness, history, journey, adventure, and luxury”. It highlights places like Petra, Amman, Dead Sea, Citadel, Wadi Rum, and Aqaba. The video, underlining Jordanian culture, monuments, food, and experience, features Aakriti Rana Gill and Shaurya Sandhya Tulshyan, popular Indian influencers, as the models. The background musical notes – Zahir by Akanksha Sethi – added another Indian touch to the campaign. The film was created by Indian cinematographer Pulkit Kalra.
