J&K to Host 17th ATOAI Adventure Convention in Srinagar

Jammu & Kashmir to Host 17th ATOAI Adventure Convention in Srinagar in December 2025

The Adventure Tour Operators Association of India (ATOAI) has announced that its 17th Annual Adventure Convention will take place in Srinagar, Jammu & Kashmir, from December 17–20, 2025. The event marks an important moment for India’s adventure tourism sector as it continues to grow and evolve in one of the country’s notable destinations.

Organized in collaboration with the Government of Jammu & Kashmir, the convention will bring together industry leaders, policymakers, experts and stakeholders from across India to discuss the theme: “Indian Adventure Tourism: Safe, Sustainable & Resilient.”

The convention will address efforts to strengthen safety frameworks, support sustainable practices and expand India’s position in responsible adventure tourism.

Set against the scenic backdrop of Kashmir’s mountains, meadows and valleys, the event also reflects the region’s ongoing tourism readiness, supported by infrastructure development, community-based initiatives and enhanced safety measures.

Convention Highlights

The three-day convention will include:

• Keynote sessions and panel discussions with voices from adventure travel.

• Workshops and masterclasses on safety, innovation, sustainability and skills.

• Awards recognising practices and achievements in the adventure sector.

• An immersive field trip to Pahalgam to showcase eco-sensitive adventure models that involve and support local communities.

Leadership Insights

Ajeet Bajaj, President of ATOAI, said: “Hosting our convention in Jammu & Kashmir reflects our commitment to promoting safe and sustainable adventure tourism across India. The region continues to demonstrate resilience and potential in the adventure landscape.”

He added: “Our goal is to support India’s position as a responsible adventure destination that respects natural ecosystems, engages local communities and fosters meaningful travel experiences.”

Aligned with ATOAI’s sustainability mission, the convention will be organised as a net-zero event, focusing on lowering environmental impact and encouraging eco-friendly practices.

Convention Leadership Team

The 17th ATOAI Adventure Convention will be led by:

• Paras Loomba, Executive Committee Member & Chapter Chair – Northern Region (Convention Chairman)

• Rauf Tramboo, President, Adventure Tour Operators Association of Kashmir (Convention Co-Chair)

• Yog Chinmoy Dutt, Executive Committee Member & Co-Chair – Western & Central Region (Convention Co-Chair)

• Arvind Bhardwaj, Executive Committee Member & Co-Chair – Northern Region (Convention Co-Chair)

Their combined leadership reflects the shared vision of India’s adventure tourism community across regions.

Paras Loomba noted: “Kashmir holds an important place in India’s adventure tourism map. Its revival as an adventure destination is linked to responsible exploration and collaboration across the sector.”

The 17th ATOAI Annual Adventure Convention aims to encourage dialogue, cooperation, and responsible growth in adventure tourism across the Himalayas and other regions of India.