Hampton by Hilton Invites Guests to Help Create a New Waffle Flavour
To mark National Waffle Day on August 24, Hampton by Hilton invited guests to take part in creating a new limited-time waffle flavour that was served at more than 2,450 hotels across the United States and Canada.
From August 22 through September 5, participants are sharing why they are enjoying The Hampton Waffle and are suggesting a flavour idea for a chance to be named the first Guest Waffle Boss. Entries are being submitted by video at hamptonwaffleflavorcontest.com. Submissions are being reviewed for creativity, originality, and flavour appeal by a judging panel that is including Hampton’s U.S. Waffle Boss, Beverly Christmas.
“At Hampton by Hilton, waffles are more than the centerpiece of our free hot breakfast—they’re a memory in the making,” said Shruti Gandhi Buckley, senior vice president and brand leader, Hampton by Hilton.
“Whether it’s the smell of syrup in the morning or the joy of opening that iconic Hampton waffle iron, these small rituals are a recipe for happiness.”
In addition to helping create the newest Hampton by Hilton waffle flavor, the Guest Waffle Boss will receive a five-night stay at a Hampton by Hilton property of their choice worldwide, along with 1 million Hilton Honors Points to use toward future stays, Hilton Honors Experiences, and more.
Eligibility & Entry Details
No purchase is necessary. The contest is open to legal residents of the 50 United States and the District of Columbia, age 18 or older, who are Hilton Honors members. To enter, participants must submit a short video (under 60 seconds) and complete the entry form between August 22 and September 5, 2025. All entries must be original and comply with the content guidelines. Full official rules are available at hamptonwaffleflavorcontest.com.
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