APPOINTMENT

Duygu Tatar Appointed Group Tourism Director of Brand and Marketing Communications at Gürok Group.

Gürok Group has appointed Duygu Tatar as the new Group Tourism Director of Brand and Marketing Communications.

In addition to her current position as Senior Cluster Director of Marketing Communications at JOALI, Tatar will now oversee brand and marketing communications strategies across the group’s tourism portfolio. This includes JOALI, Ali Bey Hotels & Resorts, and BIJAL.

Tatar brings over 15 years of experience in marketing and communications. She began her career with LAV, part of Gürok Group, and has since been closely involved in the development and positioning of JOALI’s properties, including JOALI Maldives and JOALI BEING.

During her tenure, she has contributed to strengthening JOALI’s brand presence in international markets, supporting recognition across global hospitality platforms and contributing to concept and brand development initiatives within the portfolio.

In her expanded role, Tatar will focus on aligning brand strategy and communications across the group’s tourism brands, supporting their continued growth and market positioning internationally.