Sail the Iconic Rivers with Celebrity Cruises

New Fleet of River Vacations by Celebrity Cruises

Celebrity Cruises is set to revolutionize river cruising with Celebrity River Cruises, a premium river cruise experience that will launch bookings this year. The brand has ordered 10 ships to transport guests to historic cities along the world’s most famous rivers, starting in Europe. Celebrity Cruises aims to infuse the refined design and elegance of its Edge Series ocean ships into the river experience. By combining this with the brand’s hospitality and unique itinerary choices, Celebrity River Cruises focuses on delivering unforgettable experiences—The Celebrity Way.

“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand.  Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” said Jason Liberty, President and CEO of Royal Caribbean Group.

“With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”

Celebrity River Cruises seamlessly extends Celebrity’s premium offerings, infusing its distinctive service-first philosophy into river cruising. Guests are invited to traverse the heart of cities rich in cultural and historical significance, savour locally inspired dishes, and enjoy exclusive shore experiences—The Celebrity Way. With ships providing 360-degree views, every moment is crafted to fully immerse guests in the beauty of their journey.

“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe,” added Laura Hodges Bethge, President, Celebrity Cruises.

“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”