Cathay Launches ‘Happy Taste’ Dining Campaign Across Northeast Asia

Cathay Dining Campaign Offers Member Benefits in Korea, Japan and Taiwan

Cathay has launched its ‘Happy Taste with Cathay’ campaign across Korea, Japan and Taiwan, offering dining and lifestyle benefits to Cathay members until June 30.

The campaign includes partnerships with 21 dining and lifestyle venues across Northeast Asia, covering categories such as cafés, casual dining, restaurants, bars and wine venues.

In Korea, participating locations include Shilla Stay Restaurant Café & Lounge Bar, Geumdaeji Sikdang, Lollypop Cotto and Lollypop Le Mill. Cathay members can access discounts, mileage rewards and promotional offers depending on the participating venue.

Shilla Stay Café & Lounge Bar locations across Korea are offering double mileage accrual on lunch, dinner buffet and bar services during the campaign period. Members visiting Lollypop Cotto and Lollypop Le Mill can receive a 20% discount by presenting their membership card.

Geumdaeji Sikdang will also offer selected airline members access to reserved tables through a lottery-based booking system available on the campaign page. Selected guests will receive complimentary soft drinks and the airline-branded glasses during their visit.

The airline said members using eligible partner venues can also earn mileage rewards and enter a prize draw for bonus miles. A total of 35 members will be selected through a raffle to receive 1,000 bonus miles each.

The campaign is also available for the airline members travelling in Japan and Taiwan. Members visiting participating venues in those destinations can use their membership benefits while travelling abroad.

Yang Seok-ho, Head of Cathay Korea, said the campaign was designed to connect travel experiences with everyday lifestyle benefits through dining and partner collaborations.

Additional campaign information is available through the airline’s official website.

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