Arabian Travel Market to Launch ATM Travel Tech at 2026 Edition
Arabian Travel Market (ATM) has announced the launch of ATM Travel Tech, a new co-located event set to debut at ATM 2026, scheduled for May 4–7, 2026, at the Dubai World Trade Centre (DWTC).
Evolving from its previous presence on the ATM show floor, ATM Travel Tech will now occupy two dedicated halls, reflecting the growing role of travel technology. The event will provide a platform for ideas, innovations, and partnerships shaping the future of travel.
Aligned with the theme of ATM 2026, “Travel 2040: Driving New Frontiers Through Innovation and Technology”, ATM Travel Tech will focus on solutions transforming how journeys are planned, booked, and experienced. Areas of focus will include AI-powered trip planning, immersive commerce, smart mobility, fintech, sustainability, and cybersecurity.
More than 180 exhibitors from 30 countries are expected to participate, including Sabre, Travelport, Amadeus, HBX Group, Juniper Consulting, WebBeds, Infinios Financial Services, and Travog Expense Technologies. Innovators and start-ups in AI, automation, payments, mobility, and customer experience will also join the event.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “As travel technology evolves, we have developed ATM Travel Tech into a co-located event. Technology is no longer just an add-on to travel; it is an integral part of how journeys are planned and delivered. ATM Travel Tech will be a meeting point for professionals and technologies shaping the sector.”
Research and Markets valued the global travel technology market at US$10.7 billion in 2024, with projections to reach US$18.6 billion by 2033 at a CAGR of 6.05%. According to Kaspersky, 84% of respondents plan to use AI for future travel, reflecting the growing adoption of technologies such as AR, VR, and fintech in the travel industry.
ATM Travel Tech will feature the Tech & Innovation Hub, an 850-square-metre space with immersive zones, demonstrations, and products spanning the entire travel tech ecosystem. It will also host the Future Stage, a 250-seat theatre featuring over 25 sessions, 30 tech demos and two Start-up Pitch Battles, covering areas such as immersive technology, cybersecurity, robotics and green technology.
Curtis added: “The Future Stage will be a platform for practical applications of new technology and discussions on the future of travel.”
ATM Travel Tech will be co-located with ATM, which brings together destinations, airlines, hospitality brands, technology providers, media, and policymakers. Now in its 33rd year, ATM connects more than 55,000 industry professionals from 166 countries and features over 2,800 exhibiting companies across travel sectors.
ATM Travel Tech will be joined by the expanded IBTM @ ATM, linking the global MICE community with the Middle East’s business events sector, as well as the ATM Ultra Luxury Lounge, dedicated to high-net-worth travellers and bespoke experience providers.
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