Air India Introduces Maharaja Club Points Fest

Maharaja Club Expands with New Partnerships and Member Offers

Air India has introduced a Points Fest for members of its Maharaja Club programme, marking the addition of over 100 partner brands during FY2023-FY2026. The move reflects the programme’s shift towards a broader, lifestyle-focused loyalty network.

Expansion of the partnership network

The Maharaja Club has expanded its partner base, recording over 4.2 million member transactions across more than 100 partners in FY2026. These include international and everyday-use brands, allowing members to earn Maharaja Points beyond airline bookings.

Over the past three years, the programme has seen a twofold increase in member engagement as well as higher participation across partner platforms. This growth indicates a wider use of the programme across different categories and spending habits.

Points Fest for members

To mark this development, Air India has launched a limited-period Points Fest, offering members the opportunity to earn bonus Maharaja Points until 31 May 2026. Members can register using their Maharaja Club ID and complete eligible transactions or conversions through partner platforms.

Shop and Earn

Members can receive a 50% bonus on Maharaja Points earned through transactions across categories such as lifestyle, travel services, and experiences. Participating brands include Adidas, Ajio, Apple, Atlys, FirstCry, Forest Essentials, H&M, Healthians, Levi’s, Myntra, Nike, Puma, The Bicester Collection, and UNIQLO.

Convert and Earn

Members can also convert reward points from partner programmes into Maharaja Points and receive a bonus based on the volume converted.

Members can earn up to 200,000 bonus Maharaja Points per eligible partner during the campaign. These points can be used across Air India’s domestic and international network. For instance, 200,000 Maharaja Points can be redeemed for multiple one-way or return journeys on select routes.

Sunil Suresh, Head of Loyalty, E-Commerce and Marketing at Air India, said the programme is being developed to connect with members’ everyday spending habits while offering more flexibility in how rewards are earned and used.

Recent updates to Maharaja Club

Earlier in April 2026, Air India introduced changes to the Maharaja Club programme. These included adjustments to the number of points required for award flights and cabin upgrades on most routes, a revised rescheduling and cancellation structure, and updated criteria for tier progression.

These updates are part of the airline’s ongoing efforts to refine its loyalty programme and expand its usability for members.

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