TAT and UOB Launch Thailand Travel Campaign

Thailand Travel Campaign Offers Cardholder Rewards Through September 2026

The Tourism Authority of Thailand (TAT) and UOB Thailand have launched the “UOB x TAT Travel Thailand Together” campaign to encourage domestic travel nationwide. Running until 30 September 2026, the initiative forms part of TAT’s “Feel All the Feelings” campaign and offers hotel benefits, credit card rewards and travel incentives for UOB cardholders.

The campaign aims to encourage domestic tourism while supporting hotels, tourism businesses, and local communities by increasing visitor spending.

Nithee Seeprae, Deputy Governor for Marketing Communications at TAT, said the partnership combines TAT’s destination network with travel-related benefits to encourage more people to explore different parts of Thailand. He added that the campaign is intended to support tourism businesses and generate spending in local economies.

Travel Benefits for UOB Cardholders

According to UOB Thailand, domestic travel and hotel bookings ranked among the top five spending categories for its credit cardholders during the first half of 2026, reflecting continued interest in travelling within Thailand.

Suporntip Pongsachamnankit, Head of Credit Card Products, Card Payments and Unsecured Products at UOB Thailand, said the campaign has been developed to provide added value for customers while supporting local tourism businesses across the country.

Under the campaign, UOB credit cardholders can receive 15 per cent cashback by redeeming UOB Rewards Points on accommodation payments made directly to participating hotels in Thailand. Bookings made through online travel agencies are not eligible for the offer.

Cardholders can also receive limited-edition UOB x Snoopy gifts, including a Snoopy tumbler with a minimum spend of 1,000 Baht, or a 20-inch suitcase with a single transaction of 50,000 Baht or more.

Customers must register through the UOB TMRW App or via SMS to access these benefits. The offers are available until 30 September 2026.

Travellers who register online for Buddy Rewards or at participating TAT activity booths during the campaign period may also receive campaign souvenirs from TAT and UOB.

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