Travel & Tourism Growth Outpaces Global Economy in 2025

Global Travel & Tourism Growth Supported by Jobs and Regional Demand

Travel & Tourism continued to expand in 2025, with new data from the World Travel & Tourism Council and Chase Travel showing that the sector grew faster than the wider global economy.

According to WTTC’s latest Economic Impact Research, the sector contributed US$11.6 trillion to global GDP in 2025, accounting for 9.8% of the global economy. Growth in Travel & Tourism reached 4.1%, compared with overall global economic growth of 2.8%, highlighting its role in supporting economic activity.

Employment linked to the sector also increased, with Travel & Tourism supporting 366 million jobs worldwide, representing 10.9% of total employment. The industry accounted for a significant share of new jobs created during the year, reflecting its continued importance to livelihoods across markets.

The data also points to varying performance across regions. Asia-Pacific recorded the strongest growth, with Travel & Tourism GDP rising by 8.1% to reach US$3.29 trillion. This was supported by the return of international travel, increased regional demand and improved connectivity.

In contrast, North America recorded more moderate growth of 1.0%, with Travel & Tourism GDP reaching US$3.05 trillion. This reflects a slower recovery in international visitor numbers alongside the characteristics of a more established market.

Gloria Guevara, President and CEO of WTTC, noted that the sector continues to play a central role in connecting markets and supporting economic activity, with international travel volumes reaching 1.54 billion overnight arrivals in 2025.

Jason Wynn, CEO of Chase Travel, highlighted that travel demand remains steady, with travellers placing greater emphasis on planned and experience-led journeys. He also pointed to ongoing challenges in affordability and capacity, which continue to influence travel patterns.

WTTC stated that it will continue working with governments and industry stakeholders to support recovery, strengthen resilience and contribute to long-term economic development.