Tourism Malaysia Launches Jom Cuti! Bersama Wira & Manja Campaign
Tourism Malaysia has partnered with Dorsett Hotels Malaysia to launch the “Jom Cuti! Bersama Wira & Manja” campaign, a nationwide initiative designed to encourage domestic travel and support the goals of the Visit Malaysia 2026 (VM2026) programme.
The campaign operates under the Cuti-Cuti Malaysia theme, “Destinasi Indah, Harga Rahmah,” and aims to encourage Malaysians to explore destinations across the country while enjoying value-added travel experiences.
Running from 9 June to 31 December 2026, the campaign covers 13 Dorsett hotels throughout Malaysia.
Special Travel Benefits for Local Holidaymakers
The campaign offers several incentives to encourage domestic travel, including:
- 30 percent discount on room rates
- Flexible 26-hour stay experience
- Late check-out subject to availability
- RM50 dining voucher
- Sun Bear-themed family activities and experiences
The initiative focuses on creating family-friendly travel opportunities while making domestic holidays more accessible.
Wira and Manja Take Centre Stage
The campaign features Wira and Manja, Malaysia’s official tourism mascots, as key promotional symbols.
According to Mohd Amirul Rizal Abdul Rahim, the mascots help create stronger connections with families while raising awareness of Malaysia’s biodiversity and wildlife conservation efforts, particularly those involving sun bears.
He noted that domestic tourism remains a vital component of Malaysia’s tourism ecosystem, supporting local economies and travel businesses nationwide.
Tourism Malaysia and Dorsett Hotels Strengthen Collaboration
Jasmine Heng said the collaboration aims to inspire Malaysians to discover destinations across the country while creating memorable family travel experiences.
She added that Dorsett Hotels’ nationwide presence and flexible stay offerings provide additional value for domestic travellers.
Digital Marketing Campaign Supports Promotion
The campaign is backed by a comprehensive digital marketing strategy that includes:
- Facebook promotions
- Instagram campaigns
- TikTok content
- Influencer collaborations
- Public relations activities
- Search engine optimisation initiatives
- Joint promotional campaigns
Tourism Malaysia will also support the campaign through official marketing channels, domestic travel fairs and media activities.
Strong Tourism Growth Continues
The campaign aligns with Malaysia’s positive tourism performance.
Malaysia welcomed 42.2 million visitors in 2025, representing an increase of 11.2 percent compared to 2024.
In the first quarter of 2026, the country recorded 10.6 million visitor arrivals, up 5.4 percent from the same period a year earlier.
Visit Malaysia 2026 Momentum Builds
As part of preparations for Visit Malaysia 2026, Tourism Malaysia has also introduced the “2026 Malaysia Surreal Experiences” platform, offering more than 1,300 special-interest travel packages nationwide.
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