APPOINTMENT

Arup Mukherjee Appointed Head of Marketing, Hospitality APAC at The Access Group

The Access Group has announced the appointment of Arup Mukherjee as Head of Marketing, Hospitality APAC.

In this role, he will lead marketing strategy across the Asia-Pacific region, focusing on brand development, demand generation, and stakeholder engagement. The appointment supports the company’s regional growth strategy, particularly in markets where STAAH has an established footprint.

Arup brings over 16 years of experience in B2B marketing across technology and emerging markets. Most recently, he was associated with Wolters Kluwer, where he built the marketing function and implemented an integrated marketing technology stack.

Prior to this, he served as Head of India GTS Marketing at Gartner, leading demand generation initiatives across emerging markets. He also spent nearly a decade with Cvent, where he progressed to Regional Manager – Field Marketing, overseeing marketing operations across EMEA and APAC and supporting expansion into new markets.

Throughout his career, he has focused on building brand presence and driving growth in emerging markets, particularly across Asia-Pacific.

He holds an Advanced Programme for Executives certification from Indian Institute of Management Calcutta.

In his new role, he will also contribute to employer branding initiatives and support the expansion of hospitality technology solutions across the region.

“We have a strong and growing base of hospitality customers across India and APAC through STAAH, ResDiary, Guestline and SHR, all Access companies. From accommodation providers to food and beverage operators, our focus is on ensuring every one of them has the technology, support, and partnership they need to grow.

Arup brings exactly the marketing leadership to help us do that at scale. His ability to build marketing functions, develop regional markets, and harness MarTech and AI to drive meaningful engagement means we are well placed to deepen our relationships with existing customers and reach the many more hospitality businesses across Asia-Pacific who would benefit from what The Access Group has to offer.” said Louise Daley, Head of Hospitality APAC, The Access Group

Commenting on his appointment, Arup Mukherjee, Head of Marketing, Hospitality APAC, The Access Group said, “The Access Group is at a genuinely exciting inflection point in APAC, through the existing Access brands of STAAH, ResDiary, Guestline and SHR, giving us an incredibly strong foundation to build from. Having spent a significant part of my career developing markets across APAC and EMEA, with emerging markets always at the heart of my work, this role feels like a natural and exciting next step.

I am looking forward to building a marketing engine that connects with hospitality operators authentically, tells The Access Group story compellingly, and drives real, measurable growth across the region.”