Serena Hotels Launches Prestige Club App Connecting 33 Properties Across Africa and Asia
Serena Hotels has launched the Prestige Club App, a digital loyalty platform linking 33 properties across Africa and Asia. The initiative introduces a unified guest experience and cross-border rewards, marking the brand’s first coordinated rollout of a membership programme across multiple countries.
The app’s launch took place simultaneously in key city hotels in Kenya, Uganda, Tanzania, Rwanda, Mozambique, and Pakistan. It allows members to earn and redeem points across the entire Serena portfolio, covering hotel stays, dining outlets, and Maisha Spa & Health Clubs.
The programme features four membership tiers—Classic, Gold, Platinum, and Prestige Plus—and offers benefits such as room upgrades, dining privileges, wellness access, and real-time point tracking. Members also gain region-wide recognition, with account management, booking, and service requests available directly through the app.
“The Prestige Club is designed to meet the needs of today’s regional and international traveller,” said Mr. Aziz Boolani, Global CEO of Serena Hotels.
“We aim to provide guests with a consistent and rewarding experience, whether they are on business in Nairobi, relaxing in Swat, or visiting cultural landmarks in northern Pakistan.”
Broadening Travel Between Continents
The launch comes as cross-regional travel continues to recover. By integrating a single loyalty ecosystem across two continents, Serena Hotels aims to make multi-country travel easier for guests from South Africa, India, China, and neighbouring markets.
The Serena network spans heritage palaces, restored forts, and mountain resorts in Asia—including Khaplu Palace & Residence, Shigar Fort Residence, and Hunza Serena Inn—alongside coastal retreats, city hotels, and safari lodges in Africa. The loyalty programme applies to all properties, ensuring members receive the same benefits regardless of location.
Key Features of the Prestige Club App
Global Recognition: One platform across two continents, offering privileges in 33 destinations.
Tiered Membership: Classic to Prestige Plus, with benefits including room upgrades, dining offers, and wellness access.
Mobile-First Access: In-app booking, redemption, and service requests.
Lifestyle and Leisure Rewards: Points redeemable for experiences such as safaris, spa treatments, cultural dining, and mountain retreats.
Developed based on guest feedback and shifting travel preferences, the app aligns with Serena Hotels’ focus on cultural heritage and locally anchored hospitality.
The Prestige Club App is available for download on iOS and Android, open to both returning guests and first-time visitors to the Serena network.
About Serena Hotels
Serena Hotels operates 22 properties in seven Eastern African countries—Kenya, Tanzania, Zanzibar, Uganda, Rwanda, Mozambique, and DR Congo—and 11 properties in Asia, including Afghanistan, Pakistan, and Tajikistan. Each property is designed to reflect its surroundings while supporting local culture, environment, and communities. The Serena Group also implements eco-awareness and sustainability policies across its portfolio.
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