Radisson Hotel Group Expands Footprint to Over 100 Hotels in Africa

Growth pipeline and new market entries support regional expansion

Radisson Hotel Group has expanded its presence in Africa, with more than 100 hotels in operation and under development across the continent.

The Group continues to grow through a mix of new developments and conversions, with brands such as Radisson Blu maintaining a strong presence, while the Radisson brand supports expansion through a steady pipeline of openings.

Recent signings and key markets

Over the past 12 months, Radisson Hotel Group has signed more than 15 hotels, adding around 2,500 rooms to its portfolio.

Key markets for expansion include Morocco, South Africa and Nigeria, where the Group is increasing its presence and widening its brand distribution. The company has also entered new markets, including the Democratic Republic of the Congo and Zimbabwe.

Development strategy across the continent

The Group’s development strategy focuses on a combination of city hotels, resort destinations and conversion projects. Conversions have played a key role, with more than 15 hotels, representing close to 3,000 rooms, added to the portfolio through this route in recent years.

Recent signings reflect this approach, with projects planned across multiple locations, including Kinshasa, Lubumbashi, Lagos, Casablanca, Rabat and Harare.

Focus on regional demand and travel trends

In South Africa, expansion is focused on cities such as Cape Town, Durban, and Pretoria, as well as leisure destinations such as Kruger National Park and the Garden Route.

Nigeria remains an important market, with 13 hotels currently in operation and under development. Abuja, in particular, has an active pipeline of new properties.

The Group is also exploring opportunities in leisure and nature-led destinations across countries such as Namibia, Botswana and Zambia.

Broader presence across Africa

Radisson Hotel Group currently operates in more than 30 African countries, with a portfolio spanning business, leisure, and extended-stay segments.

The expansion reflects continued demand for hospitality infrastructure across key markets, alongside growing interest in both urban and resort destinations.