Minor Hotels Signs First Property Under Minor Reserve Collection

Priyal Dutta5 months Ago1 Mins read305

Minor Hotels Signs First Property Under Minor Reserve Collection

The resort will have 50 guest rooms and 28 branded residences, offering ownership options with hotel stay.

Minor Hotels Announces First Signing Under Minor Reserve Collection in Brazil

Minor Hotels has announced the signing of its first property under the Minor Reserve Collection brand. Scheduled to launch in 2028, Aventora Resort Baía Formosa, Minor Reserve Collection will be located in Rio Grande do Norte, northeastern Brazil, a region known for its eco-tourism potential.

Introduced in 2024, Minor Reserve Collection is positioned as a luxury soft brand designed for travellers seeking stays shaped by personal expression and destination character. Each property within the collection is intended to reflect its setting through tailored design, curated experiences, and attention to detail rooted in the local context.

Owned by Gremi International Group, Aventora Resort Baía Formosa will be a new-build development in the coastal town of Baía Formosa. The resort will feature 50 guest rooms and 28 branded residences, offering ownership opportunities alongside hotel accommodation.

The property’s facilities will include all-day dining and speciality restaurants, a pool bar and grill, and a lobby lounge. Wellness and recreation offerings are planned to include a fitness centre, an exercise studio, a spa, a Kids’ Club, and a curated library. Guests will also have access to nearby outdoor activities, including kite surfing, surfing, stand-up paddleboarding, and mangrove kayaking.

The resort will be located near several natural attractions in Rio Grande do Norte, including the Genipabu dunes near Natal, Baía dos Golfinhos (Dolphin Bay), and Pipa Beach, known for its Atlantic Forest landscape, cliffs, and marine life. The state capital, Natal, offers additional access to coastal and protected natural environments.

Dillip Rajakarier, Group CEO of Minor International , the parent company of Minor Hotels — *Dillip Rajakarier*

Commenting on the signing, Dillip Rajakarier, Chief Executive Officer of Minor Hotels, said the partnership with Gremi International marks the first step in building the Minor Reserve Collection portfolio. He noted that the project aligns with growing interest in luxury travel, combined with nature-based and water-sports experiences, particularly in Brazil’s emerging tourism destinations.

Aventora Resort Baía Formosa will be accessible from Governador Aluízio Alves International Airport in Natal and João Pessoa International Airport, each approximately 60 minutes away by road.

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Priyal Dutta

I create compelling stories that showcase the travel, hospitality, and lifestyle industries. At Safari India, I explore industry trends, write insightful articles, and produce content that informs and engages readers. With a talent for storytelling and a strategic approach, I strive to inform, inspire, and spark meaningful conversations through my work.