Marriott Lefay Partnership Expands Wellness Hospitality Portfolio

Marriott Lefay Partnership Marks Entry into Dedicated Wellness Hospitality

Marriott International has announced the completion of a joint venture with the Leali family, founders of the Italian wellness hospitality brand Lefay, bringing the brand into Marriott’s global portfolio.

The agreement supports Marriott’s continued expansion in the wellbeing sector and introduces Lefay as the company’s first brand dedicated entirely to luxury wellness hospitality.

Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay has built its reputation around wellness-focused resorts located in natural surroundings. The brand is recognised for its Lefay SPA Method, which combines scientific research with holistic wellness practices to create personalised wellbeing experiences.

Lefay’s approach centres on sustainability, tranquillity and a close connection with nature. Its resorts are designed to blend with their surroundings through the use of natural materials, open spaces and environmentally conscious architecture. Wellness offerings include individual treatments as well as multi-day programmes focused on movement, nutrition and preventative health.

The Lefay portfolio currently includes two operating resorts in Lago di Garda and the Dolomites. Additional properties are under development in Tuscany, Southern Italy and the Swiss Alps.

Under the joint venture structure, ownership of the Lefay brand and intellectual property assets will be held by the new partnership, while the Italian real estate assets will remain owned by the Leali family. The resorts will continue to operate under long-term management agreements.

The company will support Lefay’s future growth through its global development, sales, marketing and distribution network while maintaining the brand’s existing identity and wellness-focused approach.

Lefay properties are also expected to become available through Marriott’s digital platforms and join the Marriott Bonvoy loyalty programme. Integration is anticipated to be completed by late 2026.

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