APPOINTMENT

Celine Assimon Appointed as Chief Commercial Officer at Kerzner International

Kerzner International has appointed Celine Assimon as Chief Commercial Officer, reinforcing its strategic focus on advancing its global luxury hospitality portfolio.

The appointment reflects Kerzner International’s commitment to shaping the future of luxury hospitality and strengthening its portfolio of brands, including Atlantis, One&Only, SIRO and Rare Finds, on a global scale.

Assimon brings over two decades of leadership experience across some of the world’s most prestigious luxury brands. She has previously served as Chief Executive Officer of De Beers Jewellers, De Beers Forevermark and de Grisogono, and has also held senior roles at Louis Vuitton and Piaget.

During her tenure at De Beers, Assimon led the repositioning of key brands, oversaw global retail expansion and introduced sustainability-led initiatives. Her leadership approach has focused on blending heritage with modernity while driving innovation and business performance.

In her new role, Assimon will lead Kerzner International’s commercial and brand strategy. She will work closely with teams across resorts and corporate offices worldwide to further enhance the group’s brand portfolio and strengthen its market positioning.

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