Step Inside ITB Berlin’s Home of Luxury
From March 4 to 6, 2025, ITB Berlin will showcase the entire tourism industry spectrum, with a special focus on luxury travel. The Home of Luxury exhibition space is moving to the Palais am Funkturm, enhancing the luxury travel segment’s presence with a more prestigious platform.
Relocating from the Marshall Haus to the Palais am Funkturm places the Home of Luxury next to the ITB Buyers Circle Lounge, a gathering spot for senior buyers in the global tourism sector. The distinctive environment of the new location provides an excellent backdrop for interactions between providers and buyers. Exhibitors enjoy the advantage of being close to one of the show’s main entrances and the public exhibition areas of ITB Berlin. In contrast to the lively trade show atmosphere, the Palais am Funkturm offers a private space for meetings, collaboration, and networking opportunities.
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A Custom Platform for Luxury Travel Providers and Buyers
The Home of Luxury specializes in luxury travel providers and buyers, creating a distinct networking platform for events and meetings. Exhibitors benefit from added services such as complimentary cloakrooms and catering. Via the ITB Match & Meet page, Home of Luxury exhibitors can schedule meetings with prospective business partners in advance and invite them to this exhibition space. Access to extra rooms further boosts opportunities for fostering business relationships.
Networking and exclusive events at the Home of Luxury
The Home of Luxury welcomes exhibitors and buyers to explore the newest trends in luxury travel. The event features an extensive program, including networking opportunities like a buyers’ breakfast and an evening gathering organized by the Connoisseur Circle, the official media partner. Additionally, Meet the Media will occur each afternoon of the show, fostering discussions between luxury travel professionals and media representatives.
In a first for ITB Berlin 2025, free guided tours will be available to provide trade visitors with a specific orientation. Guided by industry experts, these tours will enable participants to engage with selected brand representatives. One tour will concentrate on the Home of Luxury, delivering intriguing insights into luxury travel.
Luxury travel is a key subject at the ITB Berlin Convention. On March 6 at 11:20 a.m., within the Hospitality Track, the session titled Impactful Luxury Hoteliers: Redefining Luxury with Purpose will showcase how industry pioneers are transforming luxury hotels to have a positive societal impact.
Registration is Still Open for Luxury Providers and Buyers
Luxury travel providers have until February 21, 2025, to sign up for the Home of Luxury at ITB Berlin 2025. Registration for buyers will stay open through the end of January. Those interested can register for the Home of Luxury on the ITB Berlin website.
