TreeHouse Hotels & Resorts announces the Launch of “hi-way Motels”

TreeHouse Hotels' New Venture: "hi-way Motels

TreeHouse Hotels & Resorts has announced the launch of hi-way MOTELS, the newest addition to its brand portfolio, which includes The Luxury Villa Collection, TreeHouse Exotic, TreeHouse, Nest by TreeHouse, and now hi-way MOTELS.

The new brand is designed to cater to India's growing road travel market. With the second-largest road network globally, India supports connectivity throughout the country. This extensive infrastructure, along with a rapidly expanding automotive industry, creates a significant opportunity for budget-friendly lodging options. hi-way MOTELS will feature conveniently located properties along highways and expressways, as well as near smaller towns and on the bypasses of major cities. The brand will meet the evolving needs of travellers by offering electric vehicle (EV) charging stations, food and beverage options such as “hi-way Dhaba” restaurants, and partnerships with rental outlets and ATMs from partner banks. Additionally, hi-way MOTELS will provide paid parking, car wash facilities, and flexible banquet spaces for rent.

Ajay Mehtani, Partner at TreeHouse Hotels & Resorts, stated, “TreeHouse Hotels & Resorts’ decision to enter the motel sector is a strategic move that addresses a significant gap in the Indian hospitality market. The hi-way MOTELS by TreeHouse Hotels emphasize affordability, convenience, and modern amenities, positioning the brand to meet the growing demand for comfortable and budget-friendly accommodations for road trips.”