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The Sebel Melbourne Kew offers 89 hotel rooms and 23 one- and two-bedroom apartments.
Kew welcomes The Sebel
Accor has enhanced its top apartment hotel brand, The Sebel, by introducing The Sebel Melbourne Kew. Previously known as Hotel 115, the property has been rebranded as The Sebel, one of Australia’s most renowned apartment hotel brands, following a franchise agreement with Regional Accommodation Group (RA Group). The Sebel Melbourne Kew is the brand's ninth property in Victoria and the 35th across Australia and New Zealand.
The property marks RA Group’s inaugural city-centered hotel, joining its eight regional locations throughout New South Wales, Victoria, and Queensland. As part of this transformation, RA Group thoroughly refurbishes the lobby and reception while upgrading the accommodations.
The Sebel Melbourne Kew offers 89 hotel rooms and 23 one- and two-bedroom apartments, making it ideal for long-stay guests, families, executive travellers and conference groups. The hotel also features a function space capable of hosting up to 130 delegates for cocktail receptions or 80 guests for banquets, reinforcing its position as a popular venue for corporate and social gatherings in Melbourne’s eastern suburbs.
Located a mere 6km east of Melbourne’s CBD, The Sebel Melbourne Kew offers superb access via the Eastern Freeway and direct tram services at its doorstep. Kew is celebrated as one of Melbourne’s most esteemed suburbs, recognized for its mix of historic appeal, tree-lined roads, impressive Victorian houses, and upscale shopping and dining options, including the acclaimed Centenove Restaurant, a Kew establishment for over 30 years.
Accor Pacific Chief Operating Officer PM&E Adrian Williams said he was delighted to work with RA Group and add The Sebel Melbourne Kew to Accor’s extensive hotels across Melbourne.
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“We are thrilled to welcome The Sebel Melbourne Kew to our extensive network of hotels in Melbourne’s city centre and suburbs. This addition perfectly complements our portfolio in Melbourne’s eastern suburbs, providing corporate and leisure travellers with an exceptional base.
“With Melbourne’s calendar of iconic events, including the Australian Open, Boxing Day Test, and Australian Grand Prix, Kew offers the perfect base with its convenient city connections, leafy charm, vibrant village atmosphere, and outstanding cafes, bars, and boutique shops.
“The hotel will benefit from Accor’s unparalleled strength in distribution and loyalty. This will help boost bookings from both corporate and leisure travel segments.”
RA Group Managing Director, Dominic Quilligan, said: “Branding the property as The Sebel was central to the deal. My team is excited to work with Accor to utilise their knowledge and experience of the inner-city Melbourne market, as well as to witness the expected significant uplift in the property’s performance through Accor’s established distribution channels and marketing machine.”
The Sebel Melbourne Kew is Accor’s 42nd hotel in Melbourne and its suburbs, highlighting the Group’s dedication to providing outstanding accommodations throughout the area.