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This tradition started in Singapore, where the brand’s first hotel opened in 1887.
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Raffles Hotels Teams Up with Assouline
Raffles Hotels & Resorts and the publisher Assouline have unveiled Raffles: From Your Butler. This latest addition to Assouline’s hospitality series allows readers to immerse themselves in Raffles's atmosphere, all through the perspective of its Butler Service.
At the heart of Raffles' story lies its profoundly intuitive and personalized butler service. This tradition began in Singapore with the brand’s inaugural hotel opening in 1887, introducing the concept of service as a “gentle breeze”—always present yet subtly unobtrusive. Raffles' butlers were known for anticipating guests’ needs often before the guests realized them. This philosophy remains central to Raffles' service today, extending far beyond the boundaries of each suite and deeply into the essence of the destinations they serve.
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“We are thrilled to collaborate with Assouline on this project, which explores the diverse expressions of Raffles’ Butler Service across cultures and regions, all united by a singular vision, to offer our guests the highest level of care. Raffles: From Your Butler is more than just a book—it’s a journey into the magical world of Raffles, where we connect culture with hospitality to create captivating environments where inspiration abounds and our guests delight in the unexpected,” said Claudia Kozma Kaplan, Chief of Brand, Raffles Hotels & Resorts.
In Raffles: From Your Butler, readers embark on a journey through five continents, discovering Raffles’ impressive collection of hotels, ranging from Dubai to Paris and Jaipur to Boston. Featuring a foreword by acclaimed writer and editor Derek C. Blasberg, along with text by renowned travel writer Mark Ellwood, every page invites exploration of Raffles' highlights, honouring the brand’s rich legacy and the butlers who have transformed Raffles hotels and resorts into extraordinary places of inspiration.
Raffles: From Your Butler is now available for pre-order at Assouline.com.
