New Sheraton in Al Khobar Announced

Marriott’s Sheraton to Debut in Al Khobar

Marriott International has announced the signing of Sheraton Al Khobar Al Hamra with Ashaad Company, marking the Sheraton brand’s first entry into Al Khobar, Saudi Arabia. Set to open in 2028, the hotel will embody the brand’s refreshed vision through its design, technological advancements, and communal areas.

“Sheraton has had a long-standing presence in the Kingdom, and we are excited to work with Ashaad Company to further expand the brand’s portfolio in the country with its entry into Al Khobar,” said Chadi Hauch, Regional Vice President of Lodging Development, Middle East, Marriott International.

“This hotel will embody Sheraton’s new identity, offering guests a unique experience through enhanced services and designs while staying true to its legacy. This deal also further supports the demand for business and leisure travel into the country’s Eastern Province.”

Ali bin Mohammed Al Ali, Chairman of Ashaad, commented: “In light of the great momentum in the Kingdom, driven by transformational developments and its growing reputation as a regional and international hub for global events, we at Ashaad are proud to be part of this remarkable transformation. Our strategic agreement with Marriott International and Aleph Hospitality to introduce the prestigious Sheraton brand to Al Khobar is an essential step in our commitment to delivering world-class hotel projects.

This collaboration reflects our dedication to enhancing the hospitality sector by providing unparalleled experiences to guests worldwide. The new Sheraton Al Khobar Al Hamra will embody creativity and sophistication, in line with the brand’s new identity, while meeting the aspirations of visitors and residents of the Kingdom. We are honoured to contribute to the Kingdom’s vision of creating a vibrant and globally competitive tourism and hospitality industry.”

Sheraton Al Khobar Al Hamra will offer 580 guest rooms and suites. Reflecting the brand’s new direction, the hotel is expected to feature three distinct culinary concepts, all supported by a technology-enhanced design that aligns with Sheraton’s food and beverage philosophy. Guests can anticipate welcoming lounges and collaborative areas, including &More by Sheraton, studios, booths, and the Sheraton Club Lounge.

The property’s design plans include banquet halls, meeting rooms, conference halls, business zones, and a party hall. Guests can also enjoy various recreational amenities, such as a fitness centre, a pool, a spa, and a kids’ club.

Sheraton Al Khobar Al Hamra will be located near Al Shbaily Mall, the city’s largest shopping mall, and the King Fahd Causeway, which connects Saudi Arabia to Bahrain.

Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, is known for its expertise in managing upscale accommodations across diverse destinations. As the franchised property’s third-party operator, Aleph Hospitality will collaborate with Marriott International and Ashaad Company.

Tariq Dowidar, Vice President KSA, Aleph Hospitality, said: “We are honoured to be entrusted with managing what will be a landmark hotel in Al Khobar. This will be our third property in collaboration with Marriott International in the Middle East. We look forward to welcoming the first guests and providing them with the exceptional guest experience Sheraton is world-renowned for.”