IHG's Vignette Collection Now in Vietnam!

Vietnam Welcomes IHG's Vignette Collection

IHG Hotels & Resorts has launched its Vignette Collection brand in Vietnam with the opening of Moire Hoi An. This resort adds to a growing group of hotels in special destinations. Moire Hoi An is located by the Hoai River and has 128 rooms and suites. Guests can enjoy views of the ancient town of Hoi An, a UNESCO World Heritage site.

Philip Beriman, General Manager at Moire Hoi An, Vignette Collection, said: "We are thrilled to bring the Vignette Collection brand to Vietnam for the first time. Our intention with Moire Hoi An is to create a destination hotel offering guests diverse programming that is culturally on point and an engaging and meaningful stay experience all year round. Our vision has been to craft a distinctive sanctuary, where the nostalgic charm of Hoi An’s rich history gracefully intertwines with the contemporary luxury, allowing all guests to enjoy a truly one-of-a-kind stay,"

The name ‘Moire’ borrows from the term used to describe the rippled or wave pattern from scrunched silk. This evokes the notion of Moire Hoi An being a meeting point at the threshold of the ancient town, where mythical tales converge with modern tales. Here, guests are transported into a realm where past and present coalesce, and the whispers of yesteryears and the gentle hum of modernity intertwine to create a bastion of contemporary luxury hospitality.

This notion of fluidity and movement, akin to the river upon which Moire Hoi An sits, continues in the rippling patterns of moirệ fabric featured throughout the hotel’s design. In every detail, from the ornate furnishings to the meticulously curated artwork, the spirit of Vietnam’s storied past gracefully intertwines with the vibrancy of contemporary luxury, reminding guests of the enchanting journey that awaits guests.

Vignette Collection combines each property’s identity with the brand’s collective vision to offer a more authentic travel experience. Each property is unique, yet united through key hallmarks, Memorable Rituals and ‘A Means For Good’.

Memorable rituals, tailored to each Vignette Collection property, immerse guests in the hotel's unique identity, local culture, and surroundings. At Moire Hoi An, guests are invited to embark on a sensory journey exploring the rich history and bold flavours of Vietnamese coffee. This experience, hosted daily at The Yellow Bicycle, introduces guests to Vietnamese coffee beans and brewing techniques, including the traditional Phin filter. Guests will also learn how to prepare the famous Vietnamese egg coffee, as well as the cultural significance of Ca Phe Sua Da, the renowned iced coffee.

Moire Hoi An believes that every journey begins with a map—one that encompasses not just places, but also stories. In line with this philosophy, the hotel is developing a visual and audio guide to the town in collaboration with local creatives. This engaging experience, known as a Memorable Ritual, will be introduced to guests in 2025. The Means For Good initiatives across all Vignette Collection properties demonstrate each hotel's commitment to responsibility, community engagement, and local culture. To ensure these initiatives reflect each property's unique character, partnerships are formed with non-profit organizations to create a positive impact on the local ecosystem.

Moire Hoi An is dedicated to fostering goodwill and preserving the rich arts of Hoi An and Cham through its partnership with a local primary school. Hotel guests are invited to purchase supplies, and the proceeds will support art competitions and classes, enriching the students' education and promoting the preservation of local culture for future generations.

The resort features three restaurants and a bar, including The Yellow Bicycle, a modern Vietnamese deli, and Ember & Sip, which offers a fusion of American backyard barbecue with Asian flavors. Breathe Spa combines Eastern traditions with Western therapeutic innovations, offering signature treatments such as reflexology enhanced with aromatic oils and herbs. The hotel’s infinity-edge swimming pool overlooks the Hoai River, providing a serene spot to watch the passing boats.

Just three years after launching, the Vignette Collection is well on its way to reaching its goal of 100 open and planned hotels in 10 years. Currently, 19 Vignette Collection hotels are operating around the world, and 34 more are in development. These new hotels will open in places like Japan and the Maldives. Rooms are now available for booking, with rates starting at USD 240++ per night. This price includes breakfast and either a three-course set dinner or a buffet at the resort’s restaurant.