Hilton Continues African Expansion with Dual Signing in Ethiopia

Hilton Expands in Ethiopia with Dual Hotel Signing

Hilton has signed an agreement with Brighton Hotels and Business Plc. to establish two new properties in Ethiopia: DoubleTree by Hilton Adama and DoubleTree by Hilton Dire Dawa. This agreement marks the introduction of internationally branded hotels in both cities, highlighting Hilton’s dedication to expanding its footprint in Ethiopia. It intends to operate eight properties nationwide in the coming years.

Carlos Khneisser, Vice President, Development, Middle East & Africa, Hilton said, “We are thrilled to partner with Brighton Hotels and Business Plc. to open two hotels in Ethiopia. These new additions in Adama and Dire Dawa will further strengthen our footprint across the country, perfectly complementing the soon-to-open DoubleTree by Hilton Addis Ababa Airport and currently trading Hilton Addis Ababa. We look forward to continuing our growth across Ethiopia and delivering reliable and friendly stays to business and leisure guests.”

DoubleTree by Hilton Adama

Strategically located on the main road connecting to Addis Ababa, DoubleTree by Hilton Adama is close to the Adama Science and Technology University, the Oromia Regional State Council and various industrial offices and businesses.

The hotel will feature 188 guest rooms and suites with unobstructed mountain views of the Rift Valley. Various food and drink venues will be available, including a lobby café, signature restaurant, terrace, pool bar, and grill. The hotel will also house multiple amenities, including a ballroom, six meeting rooms, a business centre, a spa, a fitness centre, and an outdoor pool and deck.

DoubleTree by Hilton Dire Dawa

Recognized as a key industrial and commercial centre in Ethiopia, Dire Dawa is the country’s second-largest city. It is the gateway to Harar Jugol, a Holy City and UNESCO World Heritage Site that attracts pilgrims globally. DoubleTree by Hilton Dire Dawa will be conveniently located near the new government offices and just a quick drive from the central industrial districts. Additionally, Dire Dawa International Airport is under 10 minutes away.

The hotel will offer 150 guest rooms, suites, and various dining options, including a lobby café, signature restaurant, terrace, pool bar, and grill. Additionally, it provides a spa, fitness centre, and outdoor pool with a deck. For meetings and events, guests can select from six meeting rooms, a ballroom, and a business centre.

Yadeta Bekri, founder, Brighton Hotels and Business Plc, said, “We are delighted to be working with Hilton to bring a new international brand to the thriving cities of Adama and Dire Dawa. Both properties will offer spacious accommodation, modern amenities and elevated food and drink options for travellers and the local community. We look forward to welcoming guests to these exceptional hotels in the coming years.”

Guests at all Hilton hotels can benefit from the award-winning Hilton Honours, a loyalty programme allowing more than 210 million members to book directly with Hilton to earn points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.