Hilton Celebrates Travel with Purpose Week with Keep America Beautiful

Hilton has reported the significant impact of its annual Travel with Purpose Week, a global week of community engagement among its nearly half a million team members around the world.

Travel with Purpose

Every year, Hilton’s global community of team members come together to give back to the communities where they live, work and travel. By partnering with local organizations, Hilton’s corporate and property-based team members support local destination stewardship, career development, community resilience and other social and environmental priorities. This year, more than 1,200 events were held in communities around the world, contributing approximately 72,500 volunteer hours in just one week. These efforts resulted in:

• More than 96,250 people positively impacted
• More than 26,000 pounds of waste collected
• More than 30,0000 meals donated

“Hilton is making our communities better for those who live, work, and travel in them, and our team members are at the heart of this impactful work,” said Katherine Lugar, EVP, corporate affairs, Hilton and president, Hilton Global Foundation. “At a time when the world needs it most, we are proud to inspire people around the world to get involved and give back!”

These efforts are in addition to the record amount of funding provided earlier this year by the Hilton Global Foundation towards organizations contributing a better world for travel. Building on this success, this year’s Travel with Purpose Week aimed to create even greater change by fostering responsible travel and supporting Hilton's broader Travel with Purpose strategy in collaboration with the Hilton Global Foundation and Keep America Beautiful.

Joining the Greatest American Cleanup

Hilton also announced sponsorship of Keep America Beautiful’s Greatest American Cleanup. This nationwide effort aims to remove 25 billion pieces of litter and beautify 25,000 communities across the United States in anticipation of the country’s 250th anniversary in 2026. Hilton team members from across the United States joined millions of volunteers in beautifying parks, neighborhoods and urban centers through cleanup activities that reduce waste and enhance recycling efforts to support Keep America Beautiful’s Greatest American Cleanup. This year, Hilton and Keep America Beautiful hosted community beautification efforts in Atlanta, Georgia; Washington, D.C.; and Dallas, Texas. More than 400 volunteers contributed more than 1,400 hours, planting more than 1,400 trees, plants and shrubs and collecting more than 6,215 pounds of litter in their communities. Additionally, the Hilton Global Foundation and partners donated more than $175,000 to Keep America Beautiful and affiliates.

“We are delighted to have Hilton join us as a presenting sponsor of the Greatest American Cleanup, as we work towards a future where the beauty and culture of our communities are preserved and celebrated by all,” said Jennifer Lawson, president and CEO of Keep America Beautiful. “Hilton’s commitment to creating and maintaining beautiful, sustainable spaces resonates deeply with our mission, whether they are enhancing the experiences of local residents or welcoming visitors from around the world.”  

Hilton, the Hilton Global Foundation, and Keep America Beautiful will continue collaborating on programs aimed at reducing waste, boosting recycling efforts, and revitalizing public spaces in communities across the U.S., in line with Hilton’s Travel with Purpose 2030 goals.

Hilton’s partnership with Keep America Beautiful is one of several initiatives supported by the Hilton Global Foundation, in support of Hilton’s Travel with Purpose strategy, the hospitality leader’s strategy to drive responsible travel, with a focus on achieving meaningful sustainability and social impact goals by 2030.

Since its launch in 2019, funding from the Hilton Global Foundation has provided more than 220,000 people with access to clean water, donated more than 18 million pounds of food to communities in need and created nearly 113,000 learning and career growth opportunities.