Accor Unveils Japan’s Hidden Gems with Grand Mercure and Mercure Hotels

These accommodations act as portals to the distinctive traditions, beauty, and welcoming communities spread throughout Japan, from the northern expanses of Hokkaido to the tropical charm of Okinawa.

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Accor Unveils Japan’s Hidden Gems with Grand Mercure and Mercure Hotels

Accor expanded its footprint in Japan by opening over twenty hotels in 2024.

Accor Takes You to Japan's Hidden Wonders

accor in japan

Japan’s regional gems beckon exploration, showcasing a fusion of natural beauty, rich traditions, and meaningful local connections. For those seeking experiences off the beaten path, Accor invites travellers to uncover the authentic spirit of Japan’s treasures through enriching stays at Grand Mercure and Mercure hotels. These lodgings serve as gateways to Japan's customs, landscapes, and communities, spanning from the northern reaches of Hokkaido to the tropical allure of Okinawa.

The allure of Japan’s regional destinations has grown, with a 36.1 percent increase in international visitors to these areas since 2019, according to the Japan Tourism Agency. Destinations such as Oita Prefecture’s Beppu and Wakayama Prefecture are captivating travellers, while Nagano’s Matsushiro has gained popularity among Australian visitors for its winter sports and serene charm.

Accor expanded its footprint in Japan by opening over twenty hotels in 2024. These new properties are located near hidden treasures, offering a perfect base for exploration. Grand Mercure celebrates local heritage through immersive experiences that stimulate the senses and celebrate national culture. At the same time, Mercure unveils the treasures surrounding each address, inviting guests to experience the vibrant charm of the local neighbourhood.

#HanareTabi: Embracing the Art of Regional Exploration

Accor’s #HanareTabi travel initiative celebrates the hidden beauty of Japan’s remote corners. Central to this experience is Musubi-Bito, a program featuring local guides who provide guests meaningful connections to their destinations. Deeply rooted in their communities, these guides share intimate insights into local culture and traditions, enhancing every journey.

Featured #HanareTabi and Musubi-Bito Gems

Explore Kannawa Onsen Town with Spring Hunter Kiriko Toyoshima

In the hot springs capital of Japan, guests at Grand Mercure Beppu Bay Resort & Spa can join a “spring hunter”, Ms Kiriko Toyoshima, to explore the Kannawa Onsen’s steam-filled alleys and learn about the history and benefits of hot springs. Along the way, participants can experience the famous traditional mushi-yu (steam baths) and savour jigoku-mushi, also known as “edible onsen”, a unique dish prepared using the natural hot spring steam.

Walking the Historic Kumano Kodo in Pilgrimage Attire

At Grand Mercure Wakayama Minabe Resort & Spa, guests can walk the historic Kumano Kodo pilgrimage route with a Musubi-Bito guide in traditional pilgrim attire. Along this UNESCO World Heritage trail, guests can gain insights into ancient paths and the history of sacred sites. Although a lesser-known path on modern maps, this route was a well-travelled pilgrimage path during the Heian and Kamakura periods, showcasing how pilgrims journeyed from Kyoto to sacred sites.

Indulge in Shinsu’s Unique Flavours and Secret Healing Bath

At Mercure Nagano Matsushiro Resort & Spa, guests can savour local delicacies like Japanese yam, vegetable-filled oyaki dumplings, and fragrant Shinshu soba noodles. The historic Matsushiro Onsen, once favoured by Buddhist monks and samurai, was discovered by Nichiren during his exile, who praised its healing properties. During the Battle of Kawanakajima, it served as a secret retreat for soldiers seeking recovery and rejuvenation, adding to its storied legacy.

Tranquillity and Flavours in Zao’s Majestic Setting

At Mercure Miyagi Zao Resort & Spa, guests can savour Zao specialities like the famous Sendai gyutan (beef tongue) and Sunday mochi, a sweet dish made from edamame paste. Both are crafted using traditional techniques. The resort’s onsen facilities, including a Japanese-style outdoor bath with stunning mountain views, offer tranquillity. According to legend, a revered monk discovered a healing bath in the area, attracting pilgrims seeking restoration. This legacy and Zao’s majestic nature provide a deeply rejuvenating experience.

Embark on Your Next Adventure

Explore Japan’s hidden treasures and authentic experiences with Accor.

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