ALIVAA Hotels & Resorts has welcomed Hotel Broadway, New Delhi into the ALIVAA Collection Hotel as it celebrates 70 years of heritage and 35 years of the iconic Chor Bizarre.

Hotel Broadway Joins Alivaa

Beautifully refurbished while preserving its soul, this Art Deco classic now reopens with renewed charm, artistic storytelling and the vibrant cultural essence that has defined it since 1956. A property built with love by Tirath Ram Amla, carried forward with passion and today strengthened through a powerful partnership between Old World Hospitality and ALIVAA Hotels & Resorts.

Celebrating Alivaa’s Growth

Rohit Khattar, Founder Chairman, Old World Hospitality says, “Reopening Hotel Broadway on its 70th anniversary is deeply special for us. We are excited to now be a part of Alivaa Hotels terrific sales and marketing network which shall breathe new life into this iconic property.”

Vikramjit Singh, Founder Chairman & Managing Director, ALIVAA Hotels & Resorts says, “Our vision for this hotel is to show case the culture, history and its timeless elegance to the world. This is just a start of our relationship with the legendary Rohit Khattar.”

A new chapter begin – honoring legacy, celebrating culture, and redefining hospitality for the next generation.