Holiday Inn Express Appoints Palash Swarup as Portfolio Director of Sales & Marketing for SAMHI India Portfolio

Holiday Inn Express has appointed Palash Swarup as Portfolio Director of Sales & Marketing for its India portfolio owned by SAMHI Hotels.

In this role, Swarup will oversee the commercial performance of 12 Holiday Inn Express hotels across India, with responsibilities spanning sales strategy, revenue management, and overall market positioning.

He brings over 18 years of experience across hospitality, aviation, and IT consulting, with expertise in sales strategy, business development, revenue optimisation, and multi-market operations. He began his career in food and beverage before transitioning into sales and marketing, gaining exposure across segments including corporate, leisure, MICE, embassies, airlines, and events.

Prior to this appointment, Swarup served as Cluster Director of Sales and Marketing at Hyatt Hotels Corporation, where he managed commercial operations across multiple properties. His professional journey also includes roles with Hilton Hotels & Resorts, Taj Hotels, and Sagax.

Commenting on his new role, Palash Swarup said,  “I am delighted to take on this new role and look forward to working closely with the team to further strengthen Holiday Inn Express’s position in the market. With a strong focus on data-led strategies, collaboration, and excellence execution, my aim is to drive sustainable growth while delivering consistent value.”

The appointment aligns with the brand’s focus on strengthening its commercial capabilities as it continues to expand its footprint in India.