Hilton and Calm Partner to Address Growing Wellness Demand Through Transformative Mindfulness and Sleep Support for Guests

Hilton’s Mindfulness Makeover

Hilton and Calm, a mental health organization, have announced a unique partnership addressing increasing consumer interest in wellness. Scheduled to debut in March 2025, this innovative collaboration will integrate Calm’s renowned content with Hilton’s exclusive Connected Room Experience technology. Guests will gain immediate access to guided meditations, Sleep Stories, soundscapes, and mindfulness practices directly from their in-room TV without needing a subscription.

This partnership coincides with the surge in the global consumer wellness market, which has reached $1.8 trillion annually. The U.S. sector is expanding at a rate of 10% annually and is now valued at $480 billion, as reported by the McKinsey Future of Wellness Report published in November 2024. Sleep is a significant concern, with 82% of U.S. consumers considering wellness a top priority. Sleep is the second-highest unmet health and wellness need.  

“At Hilton, we believe every stay should offer an opportunity to feel better—mind and body—while you’re with us and beyond,” said Amanda Al-Masri, Vice President of Wellness at Hilton.

“Our partnership with Calm is an exciting step in redefining travel by providing guests with accessible tools to relax, reset, and feel invigorated throughout their stay. By weaving mindfulness into the stay experience, we’re empowering guests to recharge and make the most of why they came, so they leave feeling refreshed and ready for whatever comes next.”  

Calm is the number-one sleep, meditation, and relaxation app, trusted by millions worldwide. Its science-backed offerings are designed to reduce stress, improve sleep, and enhance mental clarity. This partnership further expands Calm’s impact, making world-class wellness resources accessible to travellers everywhere. 

“Travel isn’t just about the destination– it’s about how you feel while you’re there,” said Fergal Walker, Vice President of Partnerships at Calm.

“By integrating Calm into Hilton’s Connected Room Experience, we’re meeting travellers where they are with mindfulness and sleep content they’ll enjoy – whether dealing with jet lag, prepping for a big meeting, or unwinding on a family vacation. Together with Hilton, we’re making it easier for people to find moments of peace and restoration, even when they’re away from home.” 

Hilton’s Connected Room technology, implemented in over 2,400 hotels worldwide, allows guests to tailor their stay by adjusting room settings and streaming their favourite content. This seamless integration of Calm’s services enhances a history of innovative achievements that have transformed the guest experience, including trailblazing features such as Digital Key and Confirmed Connecting Rooms and acclaimed concepts like Five Feet to Fitness.