APPOINTMENT

Four Seasons AMAALA at Triple Bay Appoints Ulf Bremer as General Manager

Four Seasons Resort and Residences AMAALA at Triple Bay has appointed Ulf Bremer as its first General Manager, ahead of the resort’s opening on the Red Sea coast.

Ulf Bremer brings over three decades of global experience across luxury hotel brands and international markets. His career includes senior roles with Four Seasons Hotels and Resorts and leadership experience across destinations in Europe, Asia, and the Middle East, including his tenure at Four Seasons Hotel Moscow.

In his new role, Ulf will oversee the launch and overall operations of the resort, with a focus on positioning it as a wellness-led destination rooted in Saudi culture and sustainable hospitality practices. His approach emphasises personalised guest experiences, combining the principles of holistic wellness with the cultural richness of the Hijazi region.

The resort is part of the larger AMAALA development by Red Sea Global, located along the Kingdom’s northwestern coastline. Positioned between the Hijazi Mountains and the Red Sea, the property is designed as a nature-led retreat centred around wellness and regenerative tourism.

The property will feature 202 accommodations, including rooms, suites, and villas, along with dedicated wellness facilities such as the HYLIAA Wellness & Spa and immersive experiences connected to the region’s marine and terrestrial ecosystems.

Ulf Bremer’s appointment marks a return to Saudi Arabia, where his international hospitality career began, bringing his experience full circle as he leads this new luxury destination.

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