Dusit International Launches Ninth Brand, Dusit Hotels, Expanding Presence in the Upper-Upscale Segment
Dusit International has introduced its ninth hotel brand, Dusit Hotels, expanding its global hospitality portfolio into the upper-upscale segment. The brand is designed to combine international standards with local character, offering tailored experiences across key cities and leisure destinations.
Brand Rollout and Early Openings
Dusit Hotels has already been introduced at three operating properties: Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China. A fourth property, Dusit Hotel Greenhills in Manila, Philippines, is scheduled to open in 2026.
Developed in response to growing interest from hotel owners and developers, Dusit Hotels focuses on properties with 120 to 300 keys, suitable for both conversions and new builds. Each hotel is guided by the brand tagline “Distinctly Elevated, Perfected by Place”—balancing consistent service with design and experiences shaped by each location’s identity.
Properties in Focus
Dusit Le Palais Tu Hoa, Hanoi – A 207-key hotel drawing design inspiration from the cultural legacy of Princess Từ Hoa, with locally inspired dining and storytelling.
Dusit Hotel AG Park, Chengdu – A 248-key property integrated with its natural surroundings at Tianfu Agricultural Expo Park, featuring farm-to-table dining and sustainability-focused programming.
Dusit Hotel Doha – Offering 261 guestrooms, suites, and 96 apartments in West Bay, the hotel incorporates Dusit’s Devarana Wellness concept through spa facilities and in-room rituals.
Dusit Hotel Greenhills, Manila (2026) – Located within Primex Tower, the 200-key hotel will include Thai dining at Benjarong, a rooftop bar and pool, and event spaces with city views.
Strategic Positioning
“Dusit Hotels strengthens our presence in the upper-upscale space while allowing owners flexibility to adapt to their markets,” said Gilles Cretallaz, Chief Operating Officer, Dusit International.
“It complements the repositioning of our Dusit Thani brand in the luxury segment and expands our reach across the lodging spectrum.”
Dusit’s portfolio currently spans 294 properties in 18 countries, including 55 hotels and resorts and 239 luxury villa rentals. Alongside Dusit Hotels, the company’s eight other brands range from affordable lifestyle to luxury retreats, including Devarana – Dusit Retreats, Dusit Thani, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, Dusit Suites, and Elite Havens.
Growth Outlook
Dusit International has already signed 14 new properties this year and holds over 60 in the pipeline. According to Siradej Donavanik, Vice President – Development (Global), the company expects to sign eight additional Dusit Hotels within the next two years across key gateway cities and resort destinations.
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