Discover A Whole New You & A Whole New Dubai With Sara & Saif Ali Khan

A New You: Visit Dubai’s New Campaign

Dubai has always been a favourite among Bollywood celebrities and a dream destination for their fans. With this new tourism campaign by UAE for Dubai, which features the iconic father-daughter duo of Saif Ali Khan and Sara Ali Khan, we are convinced that we truly can find a new ‘us’ in Dubai.

The new short video film showcases the duo traversing around Dubai, visiting beautiful tourist attractions like the stunning Bab Al Shams Desert Resort in Al Qudra, Jumeirah Al Qasr, iconic Burj Al Arab, Real Madrid World, Dubai Marina, Ain Dubai on Bluewaters Island, The View on the Palm, and the Krasota Restaurant in Address Downtown. 

The video vlogs the entire day in the life of the duo, showcasing how Dubai is the perfect place to blend relaxation, luxury, travel goals, family fun, and memories that stay with us for a long time.

Through the campaign, Sara and Saif prove to us that once we enter Dubai, we leave a changed person. A new us awaits us Dubai, and the video has surely ignited the spark to visit the city in all of us!