Choice Privileges Launches 2025 VIP College Football Experiences with 40 Reward Packages
Choice Hotels International’s Choice Privileges rewards program has returned for its fourth season of College Sports Gameday Experiences, offering members the opportunity to redeem points for 40 exclusive VIP packages throughout the 2025 college football season.
In partnership with Learfield, the media and technology company behind college athletics, Choice Privileges is offering fans access to premium game experiences with four auctions now live. These packages include game tickets, pre-game hospitality and sideline passes, hotel stays, travel gift cards, and more.
This year, the program includes 15 participating universities, such as Ohio State, Michigan, Alabama, and the newly added University of South Carolina. Members can bid using points through the Choice Privileges auction platform on two package tiers: Platinum and Silver.
Platinum VIP packages include:
Game tickets for two
Pre-game sideline and hospitality access
A two-night hotel stay at Choice-branded hotels near featured matchups
Parking pass
$100 team store gift card
$1,500 in travel gift cards
Silver VIP packages include:
Game tickets for two
Sideline and hospitality access
$50 team store gift card
This season’s early matchups include:
Aug 30: Texas vs. Ohio State (Platinum – Ohio State access)
Sept 6: Michigan vs. Oklahoma (Platinum – Oklahoma access)
Aug 30: Cal Berkeley vs. Oregon State (Silver – Oregon State access)
Sept 6: UCLA vs. UNLV (Silver – UNLV access)
“Many of our members are dedicated college sports fans,” said Nandika Suri, VP of Loyalty at Choice Hotels.
“We’re proud to offer experiences that bring them closer to the action and reflect the value of being part of the Choice Privileges program.”
In addition to bidding, members can sign up for the Choice Privileges 1-million-point sweepstakes running through October 7. New cardholders of the Choice Privileges Mastercard can also earn up to 60,000 bonus points through a limited-time offer.
Participating hotels are located within close proximity to stadiums, enhancing the convenience and appeal of these curated gameday experiences.
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