British Airways Launches ‘No One Flies Like Her’ Campaign with Red Roses
British Airways has launched its latest multi-channel partnership campaign, No One Flies Like Her, in support of the England women’s rugby team, the Red Roses, ahead of their upcoming home tournament.
The campaign highlights the players as national representatives and cultural figures. Under the creative theme No One Flies Like Her, the campaign features portraits of Red Roses players captured in motion, designed to reflect strength and spirit. The work is primarily in black and white, with the England Rugby rose in full colour as a central visual element.
From 22 August, the campaign will be visible across the UK in out-of-home displays and social media, positioned near stadiums, major rail stations, and roadside sites.
Calum Laming, British Airways’ Chief Customer Officer, said: “At British Airways, we know what it means to carry the flag, and are proud to share this honour with the Red Roses. This campaign is a tribute from one British Original to another and aims to inspire future teams.”
Claudio Borges, Executive Director of Commercial and Marketing at the RFU, added: “We are pleased to partner with British Airways and see their continued support of the Red Roses at an important moment for women’s rugby.”
A range of activations supports the campaign:
In lounges: From 22 August, live matches will be shown in British Airways’ Heathrow lounges, decorated with red roses. Rose-inspired cocktails will be served in First and Concorde lounges, and Red Velvet cupcakes will be available at T5 Club Lounges on the day of the final.
For families: Colouring sheets of campaign visuals will be available in Heathrow’s Skyflyer Kids Zones during the last week of the tournament.
Onboard: A curated selection of women’s sport content, including the O2 Inside Line series, will be available on flights. First Class passengers will also be offered a rose amuse-bouche.
Partnerships: British Airways has partnered with The Good, The Scaz & The Rugby podcast to deliver a branded segment, High Flyers, spotlighting Red Roses players throughout the tournament. A special episode featuring Emily Scarratt, competing in her fifth tournament, has also been produced.
The campaign builds on the airline’s Spaces for All Fund, created with England Rugby to support grassroots clubs. More than 10 clubs have already received investment to improve facilities and make rugby more accessible to women and girls.
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