British Airways Elevates In-Flight Experience with Bespoke Grind Coffee Blend
British Airways is expanding its partnership with Grind to introduce a bespoke coffee blend designed specifically for high-altitude service, bringing a premium café-style experience to passengers at 35,000 feet.
A curated blend for the skies
The exclusive blend has been co-created by Tim Jackson and Howard Gill, combining expertise in both wine and coffee to craft a roast that performs optimally in-flight.
Made from an equal trio of Brazilian estates, the speciality-grade Arabica blend delivers a rich, full-bodied profile with notes of dark chocolate, hazelnut and toasted pecan. The roast has been specifically developed to retain depth and flavour despite the effects of altitude on taste perception.
The blend will be served across Club Europe (short-haul business class) and Club World (long-haul business class), ensuring a consistent premium coffee experience across British Airways’ business cabins.
Enhanced coffee experience across cabins and lounges
Passengers travelling in First will be offered Grind’s signature dark roast espresso-based coffee, with a choice between the house blend and decaffeinated options. This blend features notes of chocolate, almond and caramel, delivering a smooth and indulgent cup.
The same dark roast will also be available across British Airways’ UK lounges, where customers can enjoy a variety of self-serve, barista-style coffee options—extending the experience from lounge to onboard.
Building on a successful partnership
The expanded collaboration builds on the success of British Airways’ existing buy-on-board offering with Grind. Passengers travelling in Euro Traveller (short-haul economy) can continue to purchase a selection of Grind beverages through the High Life Café, including iced caramel latte, flat white, black coffee and decaf options.
Championing British brands and quality
This partnership reflects British Airways’ broader focus on elevating its onboard food and beverage offering while showcasing homegrown brands. For Grind, the collaboration marks a significant milestone—from a single café in Shoreditch to becoming the airline’s global coffee partner.
With this latest initiative, British Airways continues to enhance the passenger experience by combining quality, craftsmanship and innovation—ensuring that every cup served in the air matches the standards expected on the ground.
Tim Jackson, British Airways’ Master of Wine, said: “We’re proud to be the first airline to serve Grind in the skies and take our partnership further by bringing this Shoreditch-born favourite to millions of customers travelling to more than 200 destinations worldwide.
“The dark roast blends have been carefully selected to suit every stage of the journey, whether that’s a welcome caffeine boost while working in our lounges, awakening the senses in the air or offering a comforting cup ahead of landing. It’s another step in championing British quality as we continue to elevate our beverage portfolio, with more to come as part of our multi-million-pound investment this year.”
David Abrahamovitch, Founder and CEO of Grind, said: “We are incredibly proud to extend our partnership with British Airways, an iconic British brand that represents the very best of British quality and service – values that are deeply important to us as a fellow London-born, British brand. For Grind to go from a single café in Shoreditch to the premium coffee partner for British Airways globally in a little over a decade is a huge moment for our team. We’ve had an incredible two years on board European flights already, and we hope that British Airways customers in lounges and on board long-haul flights will love the new blends we have created just as much.“
Leave a comment