Choice Hotels’ Ascend Collection Surpasses 500 Properties

Choice Hotels International has announced that its upscale soft brand, Ascend Collection, has surpassed the milestone of 500 open hotels worldwide, marking a key moment in the company’s growth within the upscale segment.

Ascend Collection Surpasses 500 Hotels Globally

Recent openings contributing to this milestone include The Harrison Hotel and The Gould Hotel, both reflecting the brand’s focus on locally inspired, boutique-style experiences.

Located in downtown Hollywood, Florida, The Harrison Hotel offers a renovated 95-room stay within the city’s arts and entertainment district, with access to nearby transport hubs and leisure facilities.

Meanwhile, The Gould Hotel in New York’s Finger Lakes region combines over a century of history with modern amenities, positioned close to the Women’s Rights National Historical Park.

The Ascend Collection continues to expand with a development pipeline of around 70 additional properties, spanning key markets across the United States and international destinations. The brand’s growth is complemented by momentum in Radisson Individuals, another soft brand within the Choice Hotels portfolio.

Internationally, Ascend Collection has recently expanded into Poland, strengthened its presence in Canada, and is preparing for its debut in the Maasai Mara National Reserve in Kenya. The brand has also entered Chile and established a long-term agreement with SSAW Hotels & Resorts in China, expected to add over 9,500 rooms.

Many properties under the Ascend Collection participate in the Choice Privileges programme, which offers members access to rewards across more than 7,000 hotels globally.

“Reaching 500 open hotels is a defining milestone for Ascend Collection and a powerful reflection of the momentum across our entire upscale portfolio,” said Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International. “This achievement underscores the strength of our soft brand strategy and the growing demand for distinctive, experience-driven hotels. Each Ascend Collection property is thoughtfully designed to reflect its local community while delivering the elevated amenities, flexible spaces, and authentic experiences today’s upscale guests expect.”

“The performance and compelling value proposition of our soft brands continue to resonate with both developers and guests,” said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. “Ascend Collection and Radisson Individuals offer owners the flexibility to maintain their hotel’s unique identity while leveraging the power of Choice Hotels’ distribution, technology, and award-winning loyalty platform. They are well positioned in their respective segments to capture demand, support owner success, and maintain their leading position in the dynamic and growing soft brand category.”