ALIVAA Hotels & Resorts Adds Romeo Lane to Its Portfolio

ALIVAA Hotels Announces Addition of Romeo Lane Mussoorie

ALIVAA Hotels & Resorts is expanding its national footprint with the addition of Romeo Lane – Mussoorie to its portfolio. This partnership strengthens ALIVAA’s presence across India’s key leisure destinations.

Mussoorie: The Queen of the Hills

Mussoorie, often referred to as the “Queen of the Hills,” is a well-known hill station located in the Himalayan foothills. The destination is recognized for its panoramic views of the Shivalik ranges and Doon Valley, colonial-era charm, and pleasant climate. Its consistent visitor interest and strong tourism appeal make it an important location for ALIVAA’s growing leisure segment.

Romeo Lane: A Pan-India Lifestyle and Hospitality Brand

Romeo Lane is a recognised brand with a presence across major Indian cities, offering lifestyle-driven hospitality experiences. Its integration into ALIVAA’s portfolio supports the group’s strategy of acquiring and managing properties that offer distinct destination-focused stays. The brand’s established identity and nationwide reach contribute to the value of this collaboration.

Under ALIVAA’s management, the new Romeo Lane – Mussoorie property will draw on the group’s approach to personalised guest experiences and smooth operational processes. This will help maintain the property’s local character while aligning service delivery with ALIVAA’s standards.

Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, “The inclusion of Romeo Lane in Mussoorie marks an important point in our expansion plan. It aligns with our aim to provide travellers with meaningful stays in key destinations across India. By combining Romeo Lane’s character with ALIVAA’s operating strengths, we aim to shape a reliable lodging option in Mussoorie.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, shared the organisation’s long-term direction: “Our focus at ALIVAA is to build a portfolio of hotels that reflect their location and offer memorable experiences. The Romeo Lane property fits well with this vision. This development strengthens ALIVAA’s presence in the leisure market and supports our efforts in shaping a strong hospitality offering.”

Saurabh Luthra, Chairman of Romeo Lane, said, “Romeo Lane has been a familiar name across several Indian cities, creating lasting experiences for many guests. Partnering with ALIVAA Hotels & Resorts represents a new chapter for us. We are confident that ALIVAA will uphold the property’s character while preparing it for future growth.”

Gaurav Luthra, Managing Director of Romeo Lane, added, “This partnership with ALIVAA brings a new operational approach to Romeo Lane Mussoorie. Their team will continue the guest experience that our visitors appreciate, supported by ALIVAA’s systems and broader market perspective. This collaboration reflects shared goals and mutual confidence in our combined direction.”